Latest in: brand strategy
In Brand Finance’s Romania 50 for 2026 — the ranking’s tenth edition — nineteen of the fifty most valuable Romanian brands carry Brandient’s work: some created here, some re-created, some guided in strategy or …
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May 21, 2026
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Everyone's recycling the same predictions for 2026. We looked deeper and found the tensions, the contradictions, and the shifts that will actually shape branding decisions this year. Making predictions (especially about the future, as …
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February 4, 2026
In Brand Finance’s Romania 50 for 2025, four of the country’s ten most valuable brands carry Brandient’s work, led by Banca Transilvania’s 34-percent surge in brand value Bucharest, 2025 — In Brand Finance’s 2025 …
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April 29, 2025
Not Just a New Logo. A True Business Transformation Bucharest, October 2024 In the world of business, rebranding is often mistakenly perceived as the silver bullet—a “fix it all” solution for a dip in …
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October 29, 2024
What moment could be more fitting than now to look back at our favorite projects over the years? Bucharest and Singapore, July 2024 — Brandient turns twenty-two. Twenty-two years, over 250 projects, seven of …
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July 11, 2024
Fifteen of the 50 most valuable Romanian brands in the 2023 Brand Finance ranking were created or revitalized by Brandient, accounting for over 2 billion euros in combined brand value Bucharest, April 2024 — …
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April 25, 2024
Aneta Bogdan, guest on the Katai Podcast — a colloquial and… less orthodox conversation about what is happening today in marketing and branding Bucharest, February 2021 — Aneta Bogdan is Robert Katai's guest on …
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February 26, 2021
From branding with a bow tie to branding for survival — an excerpt from the talk held by Aneta Bogdan in the AMC UniCredit webinar about branding strategy during the pandemic Bucharest, June 2020 …
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June 11, 2020
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Brandient has been contracted by the Association for the Promotion of Tourism in Oradea and its Region (APTOR) for the conceptualization and consolidation of the Oradea destination brand. The project starts, symbolically, on 1 …
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December 3, 2018
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15 years of design and branding on emerging markets Bucharest and Singapore, July 2017 Brandient started up in 2002, in the un-designed country of Romania, and it has been marching on ever since, working …
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July 5, 2017
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Romania’s first export beer, forty years old, set out to become a pioneer again Bucharest, May 2017 SILVA — a Transylvanian brand four decades deep, and the crown jewel of Heineken Romania’s portfolio — …
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May 18, 2017
Aneta Bogdan has delivered pro bono on May 4th and 5th, 2012 a two-day course in Institutional Branding at the "Communication School"("Scoala de Comunicare") in Bucharest—a non-governmental project aimed at strengthening the communication skills …
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May 14, 2012
After restructuring the bank's management, getting rid of non-performing loans and going through a complex rebranding process, Nextebank was sold to PineBridge Investments, an American investment fund, majority owned by Asia/Singapore-based Pacific Century Group. …
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April 11, 2012
At Brandient, as brand designers, we are mainly focused on how things work. Is the identification work accurate? Are the symbols used differentiated for the consumer? Can the payload of meanings be turned into …
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September 29, 2011
The world’s leading antivirus solution embraces a bold new brand identity: the legendary symbol of the Dacian Dragon-Wolf. Bucharest, September 2011 Bitdefender rebranding — short making-of video. Bitdefender is celebrating the successful outcome of …
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September 13, 2011

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