Enterprise IG has entered into an affiliation agreement with Brandient, Romania’s leading brand consultancy.
Bucharest, March 2006
This partnership is a premiere entry of a global branding player in Romania and reflects the growing attractiveness of the Central European market.
A leading global brand agency, Enterprise IG is a partner to many of the world’s most renowned businesses, helping them define, evolve, and build their brands around the world via the provision of strategy, design and engagement services. Clients include BP, British Gas, The Coca-Cola Company, Deloitte, Diageo, GSK, Indesit, Intel, Masterfoods, Origen, Rolls-Royce, SABMiller, Unilever and Vodafone.
Brandient is the Romanian consultancy founded in 2002 and dedicated to brand strategy and design. Bringing together local specialists with outstanding experience in management, marketing, design and communication, Brandient serves a remarkable array of local brands.
Economies in Central Eastern Europe are emerging from the transition period with strong products and organizations, and with an obvious hunger to develop their skills in brand reputation, design and engagement. Enterprise IG has in-depth, global expertise in meeting these needs and a commitment to the region and we are delighted to announce this partnership with Brandient, which has been led by our UK CEO, John Mathers.
—Simon Bolton, Enterprise IG’s Global CEO
Our growth in knowledge and credentials over the past four years bear fruits and Brandient is going now to the next level. We have built with vision, trustworthiness and passion a business based on reputation and on the value we add to our clients’ businesses. We are honored for Enterprise IG chose us as associates and we must thank Albalact, Astral, Catavencu, Credisson, Domenia, Domo, Estima, Europharm, Flanco, Fulga, Gabi Szabo, HRClub, Interra, Junkers, Loyalia, Medicover, Orange, Picasol, Qualians, Radiocom, Savana, Scala Business Solutions, Scop Computers, Smartree, Tetra Pak, Tuca & Asociatii, TVR, Visual, Vita (Republica Moldova), Volvo Trucks, Voicu & Filipescu, Zuzu for letting us play a role in their life.
—Aneta Bogdan, Managing Partner Brandient
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Enterprise IG
Enterprise IG was WPP’s global brand consultancy — born of Sampson Tyrrell, founded in 1976 and WPP-owned from 1986, and launched under the Enterprise IG name in 1996, serving clients from BP and Coca-Cola to Unilever and Vodafone across 21 offices. It later became The Brand Union (2007), part of Superunion (2018), and today’s Design Bridge and Partners (2023). Brandient’s 2006 affiliation with Enterprise IG — announced at the time as the first entry of a global branding player into Romania — covered joint projects in Romania and Moldova.