Klarwin logo featured in the 2017 LogoLounge Trends Report

Bucharest and Singapore, August 2017

The visual identity created by Brandient for Klarwin — a leading process engineering player in Eastern Europe — has been included in the latest edition of the LogoLounge Trends Report. LogoLounge is the largest global platform for logo designers to share their creative work, and has been making cutting-edge analysis of logo trends since 2002.

The 2017 Trends Report analyzed over 25,000 logos submitted in the past year on the platform, as well as the most recent major rebrands. It presents a total of 15 trends in logo design, as well as 6 extras that capture how design has evolved recently and where it’s headed.

Klarwin is featured in the “Wrapped” trend, where logos are immersed in a certain pattern that, while appearing to obfuscate the identity, in fact reveal a relevant insight, such as the product category, a brand promise, etc. In Klarwin’s case, the “K” capital letter is emerging through a fluid flag symbol. The design is not only indicative of the industry — filtration and purification of water and other fluids — but also conveys the brand’s promise (clarity, purity and process excellence) and supports the brand slogan — “Fluid Perfection”. Additionally, the brand’s entire graphic language has been developed from this fluid filtering pattern.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.

About LogoLounge

LogoLounge is the logo-design platform founded by designer Bill Gardner in Wichita, Kansas, in the early 2000s — a repository of hundreds of thousands of marks, a best-selling book series, and the annual Logo Trend Report, which analyzes tens of thousands of logos submitted from more than 200 countries. Inclusion in its books is a juried distinction in identity design; Brandient co-founder Cristian Kit Paul has served among its jurors.*

*As in all juried competitions, jurors assess only the work of others, never the work of their own companies or any entities they are part of or represent.

About Klarwin

Klarwin is a Romanian applied-engineering company in filtration, separation and purification — founded in 2004 on Romanian capital, with more than 2,600 projects delivered across some fifteen industries, its own factory at Iernut, and partnerships with international technology producers. Brandient shaped its identity, later featured in the LogoLounge Trend Report: the Klarwin case.