Klarwin
Rebranding, 2015
A regional pioneer in process engineering and partnering with the most important international players, Klarwin offers multiple solutions to players across various industries — pharmaceutical, beverages, automobiles, aeronautical, etc.
The company’s original name — Process Engineering — was a descriptor for its operating category, limiting the differentiation opportunities. The name Klarwin was coined, underlying both the category’s key benefit (clarity, purity) and a business promise of win-win-win: the success of its clients, the best representation of its partners, and the company's growth.
The brand DNA was clarified by carefully identifying the organizational profile, spirit, and behavior. The promise of Fluid Perfection® reflects the organization’s openness, flexibility, and continuous collaboration with its business partners, along with its commitment to excellence and comprehensive know-how.
The logo's shape expresses functionality and precision, contributing to the rigorous, engineered aspect. The “Fluid Flag” symbol and the watery color successfully deliver the brand message of clarity, purity, and process excellence. Furthermore, the graphic language in corporate applications uses elements from the fluid filtering territory.
The name and the visual identity powerfully convey the shift towards a differentiated, ownable brand territory.
Under the new strategy, the brand supports growth in international markets, adapted to diversifying clients’ needs. Moreover, it supports the leap to a higher reputation league through an identity as modern and differentiated as its international partners.
Client:
Klarwin
Industry:
Manufacturing and Industrial
Project type:
Rebranding (Brand reconstruction)
Date:
2015
Services:
Brand audit, Brand positioning, Brand Name, Narratives and Voice, Logo Design and Visual Platform, Corporate Identity Program, Digital design, Creative Communication design, Employee brand engagement, Brand guidelines
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