Brandient created the brand Qlarivia® for a somewhat unusual product, that is purified drinking water.
Bucharest, August 2008
A group of Romanian researchers and scientists designed a water –purification system, patented and gold-awarded at the EUREKA Brussels Inventics Show. The water is purified by having its deuterium content reduced, thus bringing it close to its primordial state. Obtained through this process, Qlarivia® Immaculate Water is, according to these specialists, a product benefiting the body’s general state of being. The name was created by Brandient, from “clar” (clear) and “vie” (alive) basic word roots, and the use of initial letter “Q” instead of “C” underlines the scientific/technologic features of the water purification process. Product design encompassed graphic identity as well as package redesigning. The minimalist approach in packaging design, using transparencies and translucent colours conveys the idea of simplicity, purity and clarity. The graphic creative design goes to Cristian Petre, Brandient Partner. Visual identity applications, as well as the web site concept (www.qlarivia.com), belong to Alin Tamasan, Senior Designer Brandient.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Qlarivia
Qlarivia is a Romanian deuterium-depleted drinking water — produced by Mecro System in Râmnicu Vâlcea at roughly one-sixth of water’s natural deuterium concentration, and sold to customers in more than 50 countries. Brandient created the brand in 2008: the Qlarivia case.