Latest in: Brand positioning and promise
Not Just a New Logo. A True Business Transformation Bucharest, October 2024 In the world of business, rebranding is often mistakenly perceived as the silver bullet—a “fix it all” solution for a dip in …
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October 29, 2024
A Malaysian beauty brand that cares for the spirit as much as the skin — and gives all its profits away Bucharest and Singapore, November 2021 — From Skin to Soul, a new purpose-driven …
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November 24, 2021
Silva product packaging range — rebranding by Brandient
Romania’s first export beer, forty years old, set out to become a pioneer again Bucharest, May 2017 SILVA — a Transylvanian brand four decades deep, and the crown jewel of Heineken Romania’s portfolio — …
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May 18, 2017
HelpNet pharmacy storefront signage — rebranding by Brandient
Help Net had 150 pharmacies — and no two storefronts alike Bucharest and Singapore, December 2014 Help Net, the reputation leader among Romanian drugstore chains and one of the country’s few large women-led businesses, …
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December 4, 2014
The new signature of Solaris creates a visible and distinctive positioning in the raw food, spices, and natural remedies category, embracing a leading visual discourse: powerful, relevant for its customers, authentic in its promise. …
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November 17, 2011
In brand we trust. About branding and integrity In the spring of 1998 Connex (Note: the Romanian telecom player subsequently acquired by Vodafone) launched a campaign—I don’t know if you remember it, as it …
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May 16, 2011
Commissioned by a group of young entrepreneurs and managers, Brandient has created Cuculand, a brand of universal vocation, yet inspired by the everyday life and feelings of contemporary Romanians. Bucharest, September 2009 The first …
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September 22, 2009
Brandient has completed the branding process for Biogood, the first local retail chain with bio food products, internationally certified according to the most rigorous industry standards. Bucharest, August 2009 The brand is based on …
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August 12, 2009
Brandient created Verida Credit, a brand designed for a new company operating on the mortgage market, founded by high-profile financial institutions such as ABN Amro and CITI. Bucharest, August 2008 Taking into account the …
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August 11, 2008
Brandient has finalized the rebranding of Dedeman, a process spanning over 12 months. Bucharest, March 2008 It covered the redesigning of visual and retail identity as well as repositioning in order to suit the …
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March 18, 2008
The new brand will support the emergence of Prutul SA Galati - a producer with a tradition of over a century on the edible oil Romanian market. Bucharest, February 2006 Brandient was commissioned to …
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February 28, 2006
A market dominated by opportunity encourages a marketing behavior and competencies that are not directed towards differentiation and loyalty strategies. This is what has happened on the Romanian market over the past 15 years. …
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October 12, 2005
Fulga milk, a brand created by Brandient for Albalact, is now displayed on supermarket shelves. Bucharest, April 2004 The branding process comprised brand strategy, naming, package design and communication strategy. When Albalact decided to …
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April 26, 2004

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