The new signature of Solaris creates a visible and distinctive positioning in the raw food, spices, and natural remedies category, embracing a leading visual discourse: powerful, relevant for its customers, authentic in its promise.
Bucharest, November 2011
Starting this fall, Solaris launches the new visual identity of the brand, created by Brandient, together with a new packaging design meant to differentiate the brand in its category and confine to the promise of simplicity and natural.
The new logo speaks about the values and benefits of the brand: optimism, simplicity, unprocessed ingredients for a balanced and healthy nutrition. The new logo and packaging design were created by Cristian Petre, Senior Designer and Ciprian Badalan, Designer, with photography by Adelina and Ciprian Tantareanu.
The freshness and the natural look of Solaris’ new identity seduces the consumer into a new experience with the brand, offering a promise of lifestyle, based on the general tendency for healthy living, and also on the large range of product portfolio. The new identity is strongly related to the business itself: a healthy and natural alternative to modern junk food habits
—Ciprian Badalan, Designer
The new visual identity is backed by a generous support in communication materials, starting from product display to posters and flyers, from the branding of the livery to various stationery supplies. The whole range of brand communication was built around the logo by exploring its visual force and offering coherence to all manifestations of the brand.
Solaris is the umbrella brand for a wide range of goods in the raw food, cereals, spices, and natural remedies category. The brand is owned by Radix Plant—the biggest Romanian distribution company in this category. Since 1993, Radix Plant has advocated the natural alternatives to the modern food, on a dynamic market that is aligning rapidly to the international trend towards healthy nutrition.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Solaris
Solaris is a Romanian natural-foods brand — spices, teas, cold-pressed oils and plant-based wellness products from Solaris Plant, a company working since 1993, whose range has grown to hundreds of products across the country’s retail shelves. Brandient created the brand’s identity in 2011: the Solaris case.