Brandient has completed the branding process for Biogood, the first local retail chain with bio food products, internationally certified according to the most rigorous industry standards.

Bucharest, August 2009

The brand is based on the simple idea that “bio is good” in every sense. Owned by a group of young Romanian entrepreneurs, Biogood sets a new standard for specialized retail in Romania. Biogood means health, nature, education, responsibility, pleasure, and harmony and answers the needs and the expectations of contemporary consumers who understand the advantages of the balance between individual health and environmental care. All bio products distributed in Biogood stores comply with the strictest international certifications for organic agriculture. For Biogood, Brandient delivered the brand strategy, the verbal and visual identity, key visuals and their implementation for all the brand construction vectors relevant within the category, from point of sale to brand communication. The project spanned over eight months. Brandient designers Ciprian Badalan, Cristian “Kit” Paul and Bogdan Dumitrache teamed up for the project and Brandient Senior Copywriter Delia Zahareanu developed the brand rhetoric.

About Brandient

Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.

About Biogood

Biogood was an early specialist organic-retail brand in Romania — created in 2008 for the first local chain dedicated to internationally certified bio food. The chain later closed: the Biogood case.