After completing Bitdefender corporate rebranding and Bitdefender Consumer Products rebranding, Brandient completes the final chapter of the process: Bitdefender’s Enterprise division rebranding.
Bucharest, July 2012
Brandient created and designed the visual platform once that Bitdefender Enterprise’s security solutions and services acceded into a technological leadership position in critical virtualization security areas. After completing Bitdefender corporate rebranding and Bitdefender Consumer Products rebranding, Brandient completes the final chapter of the process: Bitdefender’s Enterprise division rebranding .
The need for a new approach within the booming B2B division came up as Bitdefender’s innovative security solutions and services acceded to a technological leadership position in critical virtualization security areas—targeting from very large enterprises and cloud service providers down to SMEs.
Brandient—commanding strong expertise in brand innovation for high-technology and telecom players—conceptualized, created and designed the Bitdefender Enterprise visual platform, incorporating the graphic system and its relations within the complex Bitdefender brand architecture, as well as the standard applications from web to sales literature.
At the visual identity level, Brandient envisioned The Glass City metaphor in order to represent not only Bitdefender’s capability to screen for potential threats massive amounts of corporate data, but also the forward thinking underlying the trend towards virtualization that takes place in the enterprise market.
Bitdefender Enterprise project was a difficult challenge with only one certitude: the brand. We designed a new manifestation of Bitdefender brand in a realm so new that we needed to set up new thinking models on virtualization security.
—Ciprian Badalan, Senior Designer Brandient
Brandient designed Bitdefender Business Solutions global website , in order to transmit not only its business proposition towards its intended C-level audience, but also the brand personality—of a trusted global technology leader—as a direct, unmediated experience.
This rebranding, empowered by Brandient’s uniquely sharp understanding of technology, achieved the creation of a comprehensive visual taxonomy of objects and relations employed in the intimate mechanisms of complex data systems.
—Cristian Kit Paul, Creative Partner Brandient
Brandient Designers: Ciprian Badalan Senior Designer , Cristian Kit Paul Creative Director .
Bitdefender is now ready not only to amaze the home users with the #1 ranked product and its Dacian dragon-wolf, but also to impress the board rooms around the world with a solid business-to-business brand to match its leading virtualization and cloud technologies.
For more details, please see the Bitdefender Enterprise Case Study here .
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Bitdefender
Bitdefender is a global cybersecurity company of Romanian origin — established in 2001, dual-headquartered in Bucharest and San Antonio, Texas, grown without venture capital and active in more than 150 countries. Brandient’s 2011 rebranding gave it the Dacian Dragon-Wolf — an ancient local symbol of vigilance — carried through a decade of brand and design programs: the Bitdefender case.