The Romanian Rugby Federation had launched its new visual identity, created by Brandient in a pro bono project initiated in March this year.
Bucharest, November 2010
Starting with the game Romania-Uruguay on November 13, 2010, the national team will wear a new visual identity, which we hope to be henceforth auspicious. We thank Brandient for the support and the pro bono work done for the Romanian rugby
—Alin Petrache, FRR President
Brandient accepted the request of FRR and their sponsor, CEC Bank, first of all for the beneficial impact of using such a professional visual identity as a component of Romania’s nation branding – both by increasing the interest and involvement in this sport locally and benefiting from a better representation abroad.
FRR is a brand of people that love what they do. I have been honored to work on this project and the responsibility toward the rugby players and the fans of this noble sport has much inspired me. It is satisfying to feel that, by means of your effort, you are part of a greater purpose
—Bogdan Dumitrache, Senior Designer Brandient
The new logo expresses in a simple, elegant and original approach the oak leaf (the traditional symbol of the Romanian rugby), designed around the oval rugby ball. The design works also as a stand-alone, unequivocal symbol of the identity. At the same time, the creative style communicates determination and strength, undisputable features of the Romanian rugby players. The logo design is signed by Brandient designers Bogdan Dumitrache and Cristian Petre, and it has been implemented in organization’s identity, players’ outfit and promotional materials.
We are happy to have offered such a memorable and unique interpretation of a common place - the oak leaf. This approach is another proof that not the leaf but the identification and originality are important when creating a logo. We are proud to see on these wonderful sportsmen’s official gear two logos created by Brandient (CEC Bank being the second), originating from the same symbol, the oak leaf, but that are so clearly and forcefully differentiated.
—Aneta Bogdan, Managing Partner Brandient
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About the Romanian Rugby Federation
The Romanian Rugby Federation (FRR) is the national governing body for rugby union — a World Rugby member since 1987 and a founding nation of what is now Rugby Europe. Its national team, the Oaks (Stejarii), has long stood among Europe’s strongest outside the Six Nations, has played every Rugby World Cup except 2019, and is qualified for its tenth, in Australia in 2027. Brandient rebuilt the federation’s identity pro bono in 2010, fusing the rugby ball into the traditional oak leaf: the Rugby Romania case.