Romanian Rugby Federation
A pro-bono brand reconstruction for the Romanian Rugby Federation
The Romanian Rugby Federation underwent an identity redesign, aimed at restoring the team to its previous grandeur. Spearheaded by the Federation’s new management, comprised predominantly of former rugby players, the initiative aimed to reinvigorate the team and reestablish its place in the sport. This project was undertaken as a pro bono effort by Brandient, demonstrating the company’s commitment to reigniting the passion and success of Romanian rugby.
The Romanian Rugby Federation was presented with a unique challenge during its rebranding process. The task was to create a novel design that still incorporated the traditional and much-loved symbol of the oak leaf, emblematic of force and endurance in Romanian culture and prevalent in heraldry and institutional emblems. To tackle this challenge, designers integrated the form of an oval rugby ball into the oak leaf symbol, enhancing the logo’s originality while staying true to its roots.
The new corporate identity sparked such enthusiasm and its implementation was executed meticulously, as per the guidelines. Application designs adopted a strong, clear approach, featuring sports illustrations in a sketch-like style that added a unique charm to the brand.
The new identity was unveiled on 4 November 2010. In what seemed like a fortuitous turn of events, just three weeks later, the national team secured their spot in the World Cup in New Zealand, emerging victorious in a play-off against Uruguay. The rebranding initiative thus seemed to herald a new era of success for Romanian Rugby.
Client:
Romanian Rugby Federation
Industry:
Sports, Media and Entertainment; National Identity Programs
Project Type:
Rebranding — Brand Reconstruction
Date:
2010
Service:
Brand Audit; Logo Design and Visual Platform; Corporate Identity Program; Merchandising Program; Brand guidelines
Awards:
Graphis Merit Award at Branding 6 Competition in 2012; Transform Silver Award in 2010; Wolda Worldwide Logo Design Annual Competition winner in 2010
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