For the first time in Romania, Brandient has developed the ranking of the Top 50 Most Valuable Romanian Brands, based on calculating the financial value of brands.
Bucharest, December 2006
Click to download Brandient Top 50 in PDF format.
The model employed by Brandient measures the brand value to the current brand owner and applies widely known principles and methods used in evaluating intangible assets. In this model, the financial results are corroborated with the brand equity index, obtained by interpreting and indexing the results of an extensive national market research carried out by D&D Research in 22 different categories, covering over 200 Romanian brands.
This professional ranking shows the full potential of that wonderful management tool that is branding.
—Aneta Bogdan, Managing Partner, Brandient
For this ranking only local brands were considered, launched and developed in Romania before January 1st , 2005, regardless of the citizenship of the owner, in 22 distinct categories addressed directly to the consumer (Business to Consumer). For the brands that have mixed business (corporate/retail) only the retail segment was taken into consideration (banks, insurances, oil).
The picture resulted from this calculation and analysis process places the brands in a territory beyond “beautiful and ugly”, in which the consumers validate the brand standing through repeated sales.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.