The new brand identity is proving the courage, vision and the leadership ambition of its owner Iulian Stanciu to build a multi-channel retail business on the Eastern European market, in order to reach the modern consumer—an idea already illustrated by acquisition and development of reputed brands such as eMAG and Flanco.
Bucharest, February 2012
Rebranding of Network One Distribution, one of the biggest electronics, home appliances and IT distributors in Romania.
Brandient finalized the rebranding process for one of the biggest electronics, home appliances and IT distributors in Romania, which also included the renaming of Asesoft Distribution into Network One Distribution (NOD). The stake of the new identity had to take into consideration the whole South-Eastern Europe, not only the local market: Network One Distribution has already launched its business on the Moldavian market and this year is planning to expand in Bulgaria and Hungary.
Network One Distribution’s new flexible identity is based on a dynamic logo system. Brandient created and implemented the new verbal and visual brand identity together with its manifestations of the specific needs of a B2B distribution brand. The brand engagement sessions were especially welcomed with enthusiasm by the 200 employees.
The result of the six months collaboration between Brandient and Network One Distribution is an investment in the brand’s future, in accordance with the company’s expansion strategy. The visual identity is created by Cristian ‘Kit’ Paul and the brand implementation platform is signed by designer Iancu Barbarasa.
We created a new name and designed a flexible, intelligent identity system to better represent this very competitive organization and the high-octane business they‘re building, enabling them to signalize a new chapter in their market leadership.
—Cristian Kit Paul, Creative Director, Founding Partner Brandient
This is the second rebranding project delivered by Brandient for the Romanian entrepreneur Iulian Stanciu, after the successful rebranding of eMAG in 2010.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About NOD
NOD — Network One Distribution — is the leader of Romania’s electro-IT distribution market, serving thousands of resellers and the country’s big retail chains. Brandient shaped its 2011–2012 rebranding from Asesoft Distribution to NOD — the company then part of the entrepreneurial group around Iulian Stanciu, which at the time also spanned eMAG and Flanco: the NOD case.