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News and Articles

Driving progress with Volvo Trucks

By Brandient
 · 
August 22, 2005
Brandient consultants provided specialized training for the internal branding program developed by Volvo Trucks this summer. Bucharest, August 2005 The program was aimed at implementing the new brand platform, values and organizational promise at …
Tagged: Brand audit · Brand Platform · EVP and employee brand engagement · training
News and Articles · Recognition

Three ReBrand Merits in one year

By Brandient
 · 
May 10, 2005
Three works of Brandient consultancy have recently been rated among the world’s most effective re-brandings that have been initiated in the past three years, according to ReBrand 100 competition that took place this February …
Tagged: awards · Rebrand 100 Global Awards
News and Articles

Renewing TVR national broadcaster

By Brandient
 · 
June 21, 2004
Brandient has been involved for a year and a half in the rebranding of Romanian Public Television (TVR). Bucharest, June 2004 An institution with such a high visibility and impact and an important vector …
Tagged: brand strategy · Logo and visual identity program · Rebrand 100 Global Awards · rebranding
News and Articles

Fulga, the Goodness of Milk

By Brandient
 · 
April 26, 2004
Fulga milk, a brand created by Brandient for Albalact, is now displayed on supermarket shelves. Bucharest, April 2004 The branding process comprised brand strategy, naming, package design and communication strategy. When Albalact decided to …
Tagged: Brand name · Brand positioning and promise · brand strategy · Packaging design
News and Articles

Inside the TVR makeover

By Brandient
 · 
August 7, 2003
Aneta Bogdan, managing partner of Brandient, which was picked to be Romanian Television’s long term consultant, tells Business Review about the decisions taken in the wake of the brand’s audit. Public television has been …
Tagged: Brand audit · brand strategy · Rebrand 100 Global Awards · rebranding
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