news & thinking
Brandient created the brand Fonomat for GED Capital investment fund. Bucharest, February 2008 Starting with 2007, GED Capital acquired several regional dealer networks, such as Dasimpex and Plus GSM. This move consequently led to …
Brandient received a Bronze award at Pentawards 2007, in the Beverages category, for the already legendary brand Zuzu. Bucharest, October 2007 The awarded design was created by Cristian “Kit” Paul and Bogdan Dumitrache. Packaging …
Location is Not Enough. Price Neither. Try Branding. Abstract This opinion paper looks at some aspects, challenges and opportunities that branding concept faces on local retailing business. The Romanian retail landscape is changing under …
Brandient has won two Distinction awards at the international competition “ReBrand 2007” for the rebranding of Domo and Savana, the highest awards for a Romanian company ever taking part in this competition. Bucharest, July …
Cristian “Kit” Paul, founding partner and Creative Director of Brandient was selected to be part of the jury for the international contest Identity: Best of The Best 2007, taking place in Moscow and that …
For the first time in Romania, Brandient has developed the ranking of the Top 50 Most Valuable Romanian Brands, based on calculating the financial value of brands. Bucharest, December 2006 Click to download Brandient …
Cristian-or Kit-Paul, the 35-year-old founding partner and creative director of Brandient (Romania), leads a firm whose design work transcends language. Even logos that incorporate Romanian words make sense to the English speaker. That may …
Five logos created by Brandient have been awarded at the European design competition EULDA (European Logo Design Annual) 2006. Bucharest, August 2006 Thus, Europharm logo has been awarded the Best of Nation, and other …
On-line products need brands, too. Bucharest, June 2006 Brandient was commissioned by a group of young entrepreneurs in Bucharest to create the strategy, naming and design identity for the new brand. Starting up as …
Brandient has created “Fabryo” - the new corporate name for the paint producer Guzu Chim, as well as the new corporate visual identity. Bucharest, June 2006 Savana and Ekonomic brands were also redesigned by …
Brandient received three awards and 10 nominations, being the most visible presence at the international logo and corporate ID competition Identity: Best of the Best 2006, organized by the Identity magazine in Moscow. Bucharest, …
Brandient created the new design of Vita brand for Orhei-Vit SA, the leader of the natural juice and nectar market in the Republic of Moldova. Bucharest, March 2006 Vita is one of the best-known …
Enterprise IG has entered into an affiliation agreement with Brandient, Romania’s leading brand consultancy. Bucharest, March 2006 This partnership is a premiere entry of a global branding player in Romania and reflects the growing …
The new brand will support the emergence of Prutul SA Galati - a producer with a tradition of over a century on the edible oil Romanian market. Bucharest, February 2006 Brandient was commissioned to …
In order to strengthen its position on the dairy market, Albalact decided to launch a new brand in fresh milk and yogurt. Bucharest, February 2006 The innovative packaging solution from Tetra Pak is called …
Cristian Petre has become an Associate Partner with Brandient, the consultancy for brand strategy, design and value. Bucharest, October 2005 With a remarkable experience in advertising campaigns, corporate identity and packaging design, Cristian has …
A market dominated by opportunity encourages a marketing behavior and competencies that are not directed towards differentiation and loyalty strategies. This is what has happened on the Romanian market over the past 15 years. …
Fulga brand launch has propelled Albalact from a low position right in the top five of Romanian dairy producers. Bucharest, September 2005 This success has practically changed the company philosophy and behaviour, making it …
Brandient has re-branded the National Radio communication Society (SNR), helping it clarify the corporate identity and revitalize its verbal and visual identity. Bucharest, September 2005 The new name of the company is Radiocom and …
Brandient was selected to support Orange in one of the most beautiful social responsibility programs, aimed at graduate and undergraduate students, called, as every year, “Communication School” (“Scoala de Comunicare”). Bucharest, September 2005 The …
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