Solaris
A solar brand to inspire the new urban, active lifestyle
Radix Plant had built itself into Romania’s largest distributor of food substitutes just as the market for natural, healthy nutrition began to accelerate on global trends. Its opportunity was also its problem: breadth. A single company was selling more than a hundred products across categories as different as raw food, cereals, spices, supplements and natural remedies — and it lacked a brand elastic enough to hold all of that together.
Brandient’s answer was an umbrella brand built for stretch. The name Solaris — solar, generous, open — was chosen precisely because it could span an unusually diverse assortment without fragmenting: broad enough to sit over many categories at once, yet specific enough in feeling to stand for one thing — natural, optimistic, unprocessed nutrition for a new urban, active lifestyle. One confident name would do the work that a scatter of separate category brands could not.
The identity turned that idea into shelf presence. A bold, distinctive visual language — recognized with an award for its use of color — gave Solaris a clear, ownable position across raw food, spices and natural remedies, communicating the brand’s promise at a glance in a category still finding its visual voice.
Built around a single strong logo, the system carried consistently across everything the brand touched — packaging, in-store displays and point-of-sale materials, branded livery and corporate stationery — so that a hundred-plus products, however different, read as one coherent brand.
Client:
Solaris Plant (Radix Plant at the time of the engagement)
Industry:
Food and Beverages
Project type:
New brand creation
Year:
2009
Services:
Brand Positioning; Brand and Portfolio Architecture; Logo and Visual Identity Program; Packaging Design; Corporate ID Program; Digital Design; Brand Guidelines
Awards:
Graphis Merit Award in 2013;
“Exceptional use of colour in design” Award at Color in Design Competition organised by HOW + Print + Pantone in 2012
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