Solaris
Radix Plant is a pioneer and Romania's largest distributor of food substitutes, in a rapidly evolving market, aligning with global healthy nutrition trends.
Brandient created the Solaris brand to serve as an umbrella brand for a super-diverse assortment of more than 100 products in categories such as raw food, cereals, spices, supplements, and natural remedies. The name was chosen not only for its conceptual generous meaning but also for its capability to cover an extensive group of diverse multi-categories products.
Solaris’ signature establishes a noticeable and distinct position in the raw food, spices, and natural remedies categories. It utilizes a leading visual language that is impactful, relevant to its consumers, and authentic in its promise. The logo communicates the brand’s values and benefits: natural, optimistic, and unprocessed ingredients for balanced and healthy nutrition.
The memorable and genuine visual territory built around the logo identity ranges from packaging design to product displays and POSM, to branded livery and various corporate stationery. The comprehensive brand communication has been built around the logo, leveraging its visual strength and ensuring consistency across all brand manifestations.
Client:
Solaris
Industry:
Foods and Beverages
Project type:
New brand creation
Year:
2009
Services:
Brand Positioning; Brand and Portfolio Architecture; Logo design and Visual Platform; Package Design; Corporate Identity Program; Digital design; Brand guidelines
Awards:
Graphis Merit Award in 2013;
“Exceptional use of color in design” Award at Color in Design Competition organized by HOW + Print + Pantone in 2012
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