Brandient

Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

featured projects

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

BT Star

Twelve years after its debut in 2011, Brandient was commissioned to rebrand Star Card, the market leader with over 500,000 users and an extensive network of more than 20,000 partners throughout Romania. ▸

Fashion Days

The rebranding of Fashion Days, a premier online fashion retailer within the Naspers Group's European portfolio, underscores the brand's dynamic approach to fashion retail. ▸

Geneco

Brandient crafted Geneco into a standout brand and key competitor in Singapore's B2C energy market, capitalizing on the strong reputation of the YTL Corporation's group of companies. ▸

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.

Silva

Brandient guided the repositioning process and redesigned Silva, the star offering in Heineken Romania's portfolio, to rejuvenate the iconic brand as an authentic Romanian craft-quality beer brand. ▸

Bitdefender

Brandient directed Bitdefender's strategic repositioning, driving a comprehensive rebrand to assert global cybersecurity leadership. This encompassed refining brand architecture, positioning, visual identity, and integrating the prestigious Scuderia Ferrari Formula 1 sponsorship to enhance brand appeal. ▸

eMAG

Rebranding and cyclically updating eMAG, the e-commerce powerhouse part of the Naspers Group, to refresh its appeal and ensure ongoing relevance in the market. ▸

Renewing TVR national broadcaster

Brandient has been involved for a year and a half in the rebranding of Romanian Public Television (TVR). Bucharest, June 2004 An institution with such a high visibility and impact and an important vector of nation image, does need a …

News and Articles

Fulga, the Goodness of Milk

Fulga milk, a brand created by Brandient for Albalact, is now displayed on supermarket shelves. Bucharest, April 2004 The branding process comprised brand strategy, naming, package design and communication strategy. When Albalact decided to enter the aseptic packaged (UHT) milk …

News and Articles

Inside the TVR makeover

Aneta Bogdan, managing partner of Brandient, which was picked to be Romanian Television’s long term consultant, tells Business Review about the decisions taken in the wake of the brand’s audit. Public television has been undergoing a rebranding process since February, …

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Phone: +40 (21) 230 81 73

Address: Mendeleev I. D. 5
010361 Bucharest

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Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.﻿

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record﻿.

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.