Solaris Rebranding
Developing a scalable packaging design system for a 600-product shelf portfolio
First designed by Brandient in 2011, Solaris became one of Romania’s most recognizable natural food brands, with the largest share of shelf across major retail chains and a product portfolio that grew from a dozen products to over 600 SKUs in just 14 years.
But managing an increasingly complex FMCG portfolio required more than product expansion. It required a new design system capable of organizing scale and improving operational efficiency without losing recognition. As the business entered a new phase of development, Solaris returned to Brandient in 2025 for strategic and design support.
Brandient started from what Solaris had built over time: strong brand equity in its distinctive yellow packaging, a highly visible and memorable presence in retail environments.
Building on this existing equity, Brandient developed a clear portfolio architecture and redesigned the Solaris packaging around a modular system created to strengthen brand recognition, clarify product categories and simplify consumer navigation and choice at shelf. The new system also streamlined future product extensions through a flexible and operationally efficient design logic, while elevating overall quality perception through a cleaner, more contemporary visual language.
Although centered on packaging, the rebrand extended across the entire brand ecosystem — from corporate identity assets and retail communication to digital platforms, e-commerce, social media and internal spaces for employee engagement — aligning every brand touchpoint around a more coherent and scalable identity system.
Client:
Solaris Plant
Industry:
Food and Beverages
Project type:
Rebranding — Brand Upgrade
Date:
2025
Services:
Corporate ID Program, Packaging Design, Branded Environments, Digital Design, Communication Design,
; Brand Audit
Brand and Portfolio Architecture
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