Brandient

Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

featured projects

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

BT Star

Twelve years after its debut in 2011, Brandient was commissioned to rebrand Star Card, the market leader with over 500,000 users and an extensive network of more than 20,000 partners throughout Romania. ▸

Fashion Days

The rebranding of Fashion Days, a premier online fashion retailer within the Naspers Group's European portfolio, underscores the brand's dynamic approach to fashion retail. ▸

Geneco

Brandient crafted Geneco into a standout brand and key competitor in Singapore's B2C energy market, capitalizing on the strong reputation of the YTL Corporation's group of companies. ▸

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.

Silva

Brandient guided the repositioning process and redesigned Silva, the star offering in Heineken Romania's portfolio, to rejuvenate the iconic brand as an authentic Romanian craft-quality beer brand. ▸

Bitdefender

Brandient directed Bitdefender's strategic repositioning, driving a comprehensive rebrand to assert global cybersecurity leadership. This encompassed refining brand architecture, positioning, visual identity, and integrating the prestigious Scuderia Ferrari Formula 1 sponsorship to enhance brand appeal. ▸

eMAG

Rebranding and cyclically updating eMAG, the e-commerce powerhouse part of the Naspers Group, to refresh its appeal and ensure ongoing relevance in the market. ▸

The new brand will support the emergence of Prutul SA Galati - a producer with a tradition of over a century on the edible oil Romanian market. Bucharest, February 2006 Brandient was commissioned to create the new brand after having …

News and Articles

A feather called Zuzu

In order to strengthen its position on the dairy market, Albalact decided to launch a new brand in fresh milk and yogurt. Bucharest, February 2006 The innovative packaging solution from Tetra Pak is called Tetra Top and it is also …

News and Articles

Cristian Petre, Associate Partner

Cristian Petre has become an Associate Partner with Brandient, the consultancy for brand strategy, design and value. Bucharest, October 2005 With a remarkable experience in advertising campaigns, corporate identity and packaging design, Cristian has dedicated his work to branding projects, …

Articles

No growth without branding

A market dominated by opportunity encourages a marketing behavior and competencies that are not directed towards differentiation and loyalty strategies. This is what has happened on the Romanian market over the past 15 years. Romanian entrepreneurs have focused on gaining …

News and Articles

The heart of milk

Fulga brand launch has propelled Albalact from a low position right in the top five of Romanian dairy producers. Bucharest, September 2005 This success has practically changed the company philosophy and behaviour, making it see the future in a more …

News and Articles

On air as Radiocom

Brandient has re-branded the National Radio communication Society (SNR), helping it clarify the corporate identity and revitalize its verbal and visual identity. Bucharest, September 2005 The new name of the company is Radiocom and it is positioned according to the …

News and Articles

Ten easy steps with Orange

Brandient was selected to support Orange in one of the most beautiful social responsibility programs, aimed at graduate and undergraduate students, called, as every year, “Communication School” (“Scoala de Comunicare”). Bucharest, September 2005 The training programme was aimed at helping …

News and Articles

Driving progress with Volvo Trucks

Brandient consultants provided specialized training for the internal branding program developed by Volvo Trucks this summer. Bucharest, August 2005 The program was aimed at implementing the new brand platform, values and organizational promise at internal level. In order to adapt …

News and Articles · Recognition

Three ReBrand Merits in one year

Three works of Brandient consultancy have recently been rated among the world’s most effective re-brandings that have been initiated in the past three years, according to ReBrand 100 competition that took place this February in USA. Bucharest, May 2005 The …

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Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.﻿

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record﻿.

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.