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Articles

A royal house of brands

In the fall of 2003 Wally Olins came to Bucharest to deliver his speech for the first conference dedicated to nation branding. I welcomed him at the airport together with my partners and during …
By Aneta Bogdan
 · 
July 1, 2011
Articles

Count on me

In brand we trust. About branding and integrity In the spring of 1998 Connex (Note: the Romanian telecom player subsequently acquired by Vodafone) launched a campaign—I don’t know if you remember it, as it …
By Aneta Bogdan
 · 
May 16, 2011
Articles

Authenticity is not overrated

Dana invited me to write about branding for pr-romania.ro , a tempting invitation as I feel professionally and structurally rather close to PR as a discipline and a communication and networking practice. Simply put, …
By Aneta Bogdan
 · 
March 3, 2011
News and Articles · Recognition

Brands as signs of value

Aneta Bogdan, Managing Partner of Brandient, interviewed by Rebrand Anaezi Modu : Who are you? Aneta Bogdan : Brandient is a leading brand strategy and design company in the emerging markets region of Eastern …
By Brandient
 · 
December 7, 2010
News and Articles

Valuation pioneer climbs higher

Brandient has completed the corporate rebranding process for Darian DRS, at their celebration event of 20 years of activity, thus setting up a new beginning for Adrian Crivii and his entrepreneurial team. Bucharest, November …
By Brandient
 · 
November 4, 2010
Articles

Stop the national bickering

Subsequent to numerous requests coming from the media, please find below our point of view regarding the Romanian tourism brand issue. Bucharest, August 2010 In the first place, we will refrain from any value …
By Aneta Bogdan
 · 
August 2, 2010
News and Articles

Brikston, hard as a rock

Brandient has created the Brikston brand for the most resilient brick in Romania, produced by Ceramica Iasi. Bucharest, October 2008 The Iasi-based company has an enduring tradition in construction materials, and the need for …
By Brandient
 · 
October 13, 2008
News and Articles

A new leaf for CEC

Brandient has completed the rebranding process of the prestigious Casa de Economii si Consemnatiuni (Savings House), Romania’s oldest banking institution. Bucharest, May 2008 The launching of the new identity opens a new direction for …
By Brandient
 · 
May 9, 2008
Articles

Beyond the margin collectors

Location is Not Enough. Price Neither. Try Branding. Abstract This opinion paper looks at some aspects, challenges and opportunities that branding concept faces on local retailing business. The Romanian retail landscape is changing under …
By Aneta Bogdan
 · 
September 1, 2007
News and Articles

Top 50 Most Valuable Romanian Brands

For the first time in Romania, Brandient has developed the ranking of the Top 50 Most Valuable Romanian Brands, based on calculating the financial value of brands. Bucharest, December 2006 Click to download Brandient …
By Brandient
 · 
December 12, 2006
News and Articles

I am a metropotam

On-line products need brands, too. Bucharest, June 2006 Brandient was commissioned by a group of young entrepreneurs in Bucharest to create the strategy, naming and design identity for the new brand. Starting up as …
By Brandient
 · 
June 12, 2006
News and Articles

Going global with Enterprise IG

Enterprise IG has entered into an affiliation agreement with Brandient, Romania’s leading brand consultancy. Bucharest, March 2006 This partnership is a premiere entry of a global branding player in Romania and reflects the growing …
By Brandient
 · 
March 8, 2006
Articles

No growth without branding

A market dominated by opportunity encourages a marketing behavior and competencies that are not directed towards differentiation and loyalty strategies. This is what has happened on the Romanian market over the past 15 years. …
By Aneta Bogdan
 · 
October 12, 2005
News and Articles

The heart of milk

Fulga brand launch has propelled Albalact from a low position right in the top five of Romanian dairy producers. Bucharest, September 2005 This success has practically changed the company philosophy and behaviour, making it …
By Brandient
 · 
September 15, 2005
News and Articles

Renewing TVR national broadcaster

Brandient has been involved for a year and a half in the rebranding of Romanian Public Television (TVR). Bucharest, June 2004 An institution with such a high visibility and impact and an important vector …
By Brandient
 · 
June 21, 2004
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