Brandient has completed the corporate rebranding process for Darian DRS, at their celebration event of 20 years of activity, thus setting up a new beginning for Adrian Crivii and his entrepreneurial team.
Bucharest, November 2010
Darian DRS is a remarkable local business, a genuine pioneer in financial valuation services on the Romanian market and the local category leader to date. After 20 years of activity, Darian DRS aimed not only to refresh their brand image but, furthermore, to strengthen their organization. In this respect, at the beginning of this year, Brandient was hired by the client as the brand strategy and consultancy partner. The new brand image of Darian DRS stands for professionalism and aspiration, it communicates professional achievement, intelligence, determination, integrity and partnership. The visual universe makes use of images related to mountain climbing, sport for which attributes like courage, team spirit and integrity represent vital elements for success. Brandient delivered for Darian DRS auditing and brand strategy, visual identity, brand rhetoric, internal communication and brand engagement services. The new image is signed by the Brandient designers Bogdan Dumitrache and Ciprian Badalan.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Darian DRS
Darian DRS is a pioneer of financial valuation in Romania — founded in 1990 by Adrian Crivii, a corporate member of the national valuers’ association ANEVAR since 1994 and the first Romanian firm regulated by RICS, working today across valuation, tax advisory, project management and legal from Brașov and Cluj. Brandient rebranded the firm at its twentieth anniversary, in 2010: the Darian case.