Latest in: rebranding
The new brand identity is proving the courage, vision and the leadership ambition of its owner Iulian Stanciu to build a multi-channel retail business on the Eastern European market, in order to reach the …
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February 9, 2012
At Brandient, as brand designers, we are mainly focused on how things work. Is the identification work accurate? Are the symbols used differentiated for the consumer? Can the payload of meanings be turned into …
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September 29, 2011
The world’s leading antivirus solution embraces a bold new brand identity: the legendary symbol of the Dacian Dragon-Wolf. Bucharest, September 2011 Bitdefender rebranding — short making-of video. Bitdefender is celebrating the successful outcome of …
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September 13, 2011
Brandient has completed the corporate rebranding process for Darian DRS, at their celebration event of 20 years of activity, thus setting up a new beginning for Adrian Crivii and his entrepreneurial team. Bucharest, November …
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November 4, 2010
Capa Finance, the largest non-banking financial company in Romania, specializing in micro-financing and micro-credits within the small urban and rural areas, has changed its name and identity to Patria Credit, as a follow up …
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November 25, 2009
Brandient finalized the rebranding process for one of the top three market players in fast delivery services. Bucharest, June 2009 The need for a rebranding emerged five years after the startup and it was …
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June 24, 2009
Brandient created the naming for Apidava®, Di Melio® and SuperBee®, while designing corporate identity and packaging for the Transylvanian honey producer, in a process that included the setting up of portfolio strategy and brand …
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September 16, 2008
Brandient has completed the rebranding process of the prestigious Casa de Economii si Consemnatiuni (Savings House), Romania’s oldest banking institution. Bucharest, May 2008 The launching of the new identity opens a new direction for …
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May 9, 2008
Brandient has finalized the rebranding of Dedeman, a process spanning over 12 months. Bucharest, March 2008 It covered the redesigning of visual and retail identity as well as repositioning in order to suit the …
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March 18, 2008
Brandient has won two Distinction awards at the international competition “ReBrand 2007” for the rebranding of Domo and Savana, the highest awards for a Romanian company ever taking part in this competition. Bucharest, July …
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July 11, 2007
Brandient has created “Fabryo” - the new corporate name for the paint producer Guzu Chim, as well as the new corporate visual identity. Bucharest, June 2006 Savana and Ekonomic brands were also redesigned by …
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June 5, 2006
Fulga brand launch has propelled Albalact from a low position right in the top five of Romanian dairy producers. Bucharest, September 2005 This success has practically changed the company philosophy and behaviour, making it …
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September 15, 2005
Brandient has re-branded the National Radio communication Society (SNR), helping it clarify the corporate identity and revitalize its verbal and visual identity. Bucharest, September 2005 The new name of the company is Radiocom and …
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September 7, 2005
Brandient has been involved for a year and a half in the rebranding of Romanian Public Television (TVR). Bucharest, June 2004 An institution with such a high visibility and impact and an important vector …
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June 21, 2004
Aneta Bogdan, managing partner of Brandient, which was picked to be Romanian Television’s long term consultant, tells Business Review about the decisions taken in the wake of the brand’s audit. Public television has been …
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August 7, 2003

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