Brandient designed the new Victoriabank identity for the Banca Transilvania Group.
Bucharest and Singapore, December 2019
Brandient created the new visual identity for Victoriabank, the first commercial bank in the Republic of Moldova (founded in 1989, in Chișinău) — within a complex rebranding process, which set out to support the transformations at strategic, cultural and digital level, in the context of the takeover, in 2018, of the majority stake by Banca Transilvania (together with the EBRD).
The Victoriabank brand is a Moldovan brand with a unique, authentic story — an innovator linked to the first bank card, the first ATM, the first mobile application and the first credit for small entrepreneurs in the Republic of Moldova. The journey of its 30 years of activity, with exceptional performance but also with turbulence, in a strongly competitive and rapidly changing context, attests the fighter spirit of the bank. This spirit is further strengthened by the vision and the business behaviour of the new management team, so that <Vitality> established itself, in a natural way, as the creative idea of the brand.
„Am făcut rebranding, nu cosmetizare de logo. Victoriabank are un destin de pionier în wild, wild East și o poveste care impresionează cu adevărat, are un nume care a acumulat în timp un brand equity considerabil — consolidat acum prin endorsarea de către Grupul Banca Transilvania — astfel că i-am oferit o identitate vizuală capabilă să susțină capitalul de vitalitate al organizației și un «V» — de la Victorie, pentru pofta de business și dorința de a recâștiga leadership-ul.”
“We did rebranding, not logo cosmetics. Victoriabank has a pioneer destiny in the wild, wild East and a story that truly impresses, has a name that has accumulated in time a considerable brand equity — consolidated now through the endorsement by the Banca Transilvania Group — so we gave it a visual identity capable to sustain the organisation’s capital of vitality, and a «V» — from Victory, for the appetite for business and the desire to win back the leadership.”
—Aneta Bogdan FCIM, Managing Partner Brandient
„Am desenat pe un brief generat de nevoile culturii organizaționale, mai exact — am propus o soluție pentru <spiritul de învingător> pe care această organizație dorește să și-l imprime. A rezultat o identitate vizuală modernă, plină de viață, capabilă să susțină un program de identitate complex — și în același timp să inspire, să dea speranță, să transmită energie. Noi credem în designul aliniat cu nevoile de business. Designul poate să ajute un grup uman să se transforme, să evolueze, să facă performanță, să creadă.”
“We designed on a brief generated by the needs of the organisational culture, more precisely — we proposed a solution for the <winner spirit> that this organisation wishes to imprint on itself. The result is a modern visual identity, full of life, capable to sustain a complex identity programme — and at the same time to inspire, to give hope, to transmit energy. We believe in design aligned with the business needs. Design can help a human group to transform itself, to evolve, to perform, to believe.”
—Ciprian Bădălan, Design Director Brandient
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Victoriabank
Victoriabank is one of the leading banks of the Republic of Moldova and part of the Banca Transilvania group — BT became its largest shareholder in 2018, the first foreign bank to invest in Moldova in over a decade, and in 2024–2025 Victoriabank absorbed BCR Chișinău. Brandient revitalized the brand in 2019: the Victoriabank case.