Biogood
Despite Romania's significant potential for organic retail growth, it remains largely untapped. Recognizing this opportunity, a group of entrepreneurs established the country's first retail chain specializing in organic, bio, and fair-trade food products, aiming to pioneer a new lifestyle brand.
Instead of adopting traditional, pastoral aesthetics typical of such stores, Brandient crafted a contemporary brand targeting the lifestyle of upper-class customers.
The brand name is straightforward to remember, with the tagline “Bio is good” reinforcing the brand's core concept.
The brand's visual identity, comprising a heart-shaped logo and a color scheme of white, green, and red, encapsulates health, freshness, inspiration, and responsibility.
This modern strategy is integrated into all aspects of brand development, from verbal identity and key visuals to brand rhetoric, communication, promotional material designs, loyalty program graphics, and the corporate website.
Client:
Biogood
Industry:
N/A
Project type:
New brand creation
Date:
N/A
Services:
Brand Positioning, Brand Name, Narrative and Voice, Logo Design and Visual Platform, Branded environment (Space conceptual design), Corporate Identity Program
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