Fifteen of the 50 most valuable Romanian brands in the 2023 Brand Finance ranking were created or revitalized by Brandient, accounting for over 2 billion euros in combined brand value
Bucharest, April 2024 — According to the 2023 ranking published by Brand Finance, among the top 50 most valuable Romanian brands, fifteen brands revitalized or created by Brandient account for over 2 billion euros in brand value — close to a third of the 6.6 billion euros the entire Top 50 is worth.
They include three of the country’s most valuable names — eMAG (877 million euros, second), Dedeman (530 million euros, third — the most valuable brand fully owned by Romanian shareholders) and Banca Transilvania (494 million euros, fourth, rated AAA+ and Romania’s strongest brand) — alongside Bitdefender and others spanning technology, banking, retail and FMCG. The Top 50’s combined value rose 13 percent that year, to over 6.6 billion euros.
| Rank | Brand | 2023 | Brandient work |
|---|---|---|---|
| 2 | eMAG | €877m | Brand reconstruction (2010) — the e-commerce leader reframed as an enabler, with further engagements in 2015, 2019 and 2021 |
| 3 | Dedeman | €530m | Rebranding (2007) — “Dedicated to your plans”; brand, portfolio and culture stewardship since |
| 4 | Banca Transilvania | €494m | Brand upgrade for the leadership stage (2016) + the group’s ongoing brand programs |
The milestone was announced in Brandient’s twenty-second year, as Mihaela Rădulescu and Adrian Stănculeț became partners in the firm, joining the three founding partners.
Source: Brand Finance Romania 50 (2023), released 21 September 2023 — Brand Finance’s release; reported in Brandient’s Radar #24, April 2024.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 279 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About Brand Finance
Brand Finance is the world’s leading brand-valuation consultancy, putting thousands of the world’s biggest brands to the test every year; its brand-strength scorecard is compliant with ISO 20671. Brand value is defined as the net economic benefit a brand’s owner would achieve by licensing it on the open market; brand strength is the brand’s performance on intangible measures relative to its competitors. The annual Brand Finance Romania 50 ranks the country’s most valuable and strongest brands; the study is presented locally by Managing Director Mihai Bogdan — also a co-founder of Brandient; Brandient has no role in the valuations. The public ranking is at brandirectory.com/rankings/romania.