Darian DRS
Corporate rebranding for Romania’s financial-valuation pioneer
Darian DRS is a genuine pioneer of financial-valuation services in Romania and, after two decades, the local category leader. In 2010, marking twenty years of activity, the firm set out not only to refresh its brand image but to strengthen the organization itself — and engaged Brandient as its brand-strategy and consultancy partner.
The new brand stands for professionalism and aspiration: it communicates professional achievement, intelligence, determination, integrity and partnership. Its visual universe draws on the imagery of mountain climbing — a discipline whose demands of courage, team spirit and integrity mirror the firm’s own ascent to the summit of its category.
Brandient delivered the full program — brand audit and strategy, visual identity, brand rhetoric, internal communication and brand engagement — setting a new beginning for founder Adrian Crivii and his entrepreneurial team.
Client:
Darian DRS
Industry:
Banking, Financial Services and Fintech
Project type:
Rebranding
Date:
2010
Services:
Brand Audit, Brand Strategy, Logo and Visual Identity Program, Narratives and Voice, Internal Communication, EVP and Employee Brand Engagement
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