Brandient

Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

featured projects

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

BT Star

Twelve years after its debut in 2011, Brandient was commissioned to rebrand Star Card, the market leader with over 500,000 users and an extensive network of more than 20,000 partners throughout Romania. ▸

Fashion Days

The rebranding of Fashion Days, a premier online fashion retailer within the Naspers Group's European portfolio, underscores the brand's dynamic approach to fashion retail. ▸

Geneco

Brandient crafted Geneco into a standout brand and key competitor in Singapore's B2C energy market, capitalizing on the strong reputation of the YTL Corporation's group of companies. ▸

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.

Silva

Brandient guided the repositioning process and redesigned Silva, the star offering in Heineken Romania's portfolio, to rejuvenate the iconic brand as an authentic Romanian craft-quality beer brand. ▸

Bitdefender

Brandient directed Bitdefender's strategic repositioning, driving a comprehensive rebrand to assert global cybersecurity leadership. This encompassed refining brand architecture, positioning, visual identity, and integrating the prestigious Scuderia Ferrari Formula 1 sponsorship to enhance brand appeal. ▸

eMAG

Rebranding and cyclically updating eMAG, the e-commerce powerhouse part of the Naspers Group, to refresh its appeal and ensure ongoing relevance in the market. ▸

In the fall of 2003 Wally Olins came to Bucharest to deliver his speech for the first conference dedicated to nation branding. I welcomed him at the airport together with my partners and during the first minutes of our conversation, …

Books · News and Articles

Bestseller goes paperback

After having sold out the first edition in only 3 months, Brandient relaunches Aneta Bogdan’s “Branding on the Eastern Front”—a book on branding and reputation, against the tide. Bucharest, May 2011 The republished edition maintains the quality graphics and design …

Articles

Count on me

In brand we trust. About branding and integrity In the spring of 1998 Connex (Note: the Romanian telecom player subsequently acquired by Vodafone) launched a campaign—I don’t know if you remember it, as it had short media exposure and was …

Articles · Design

Rethinking the Romanian ID card

In the same way a change of name can attract a certain change in reality, design has the power to transform perceptions. We chose a subject (and also an object) apparently insignificant, that we always carry around and is often …

Articles

Authenticity is not overrated

Dana invited me to write about branding for pr-romania.ro , a tempting invitation as I feel professionally and structurally rather close to PR as a discipline and a communication and networking practice. Simply put, I see PR more related to …

News and Articles · Recognition

A Central & Eastern European record

Brandient received yet another award at Rebrand 100, for the rebranding of Patria Credit, which was named one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. Bucharest, March 2011 Remarkably, Brandient is the most …

News and Articles · Recognition

The profession’s highest honor

Aneta Bogdan has become the first Romanian to receive Fellowship of The Chartered Institute of Marketing (FCIM). Bucharest, February 2011 Aneta is Member of The Chartered Institute of Marketing since 1998 and Chartered Marketer since 2001, being the first Romanian …

News and Articles · Recognition

Brands as signs of value

Aneta Bogdan, Managing Partner of Brandient, interviewed by Rebrand Anaezi Modu : Who are you? Aneta Bogdan : Brandient is a leading brand strategy and design company in the emerging markets region of Eastern Europe. We are a multidisciplinary team …

Books · News and Articles

Reputation, against the tide

The book written by Aneta Bogdan, “Branding on the Eastern front”, is to be launched at Gaudeamus book fair in Bucharest on Saturday 20 Nov, 2010 at 15:00. Bucharest, November 2010 This is a book on reputation, against the tide, …

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Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.﻿

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record﻿.

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.