Brandient

Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

featured projects

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

BT Star

Twelve years after its debut in 2011, Brandient was commissioned to rebrand Star Card, the market leader with over 500,000 users and an extensive network of more than 20,000 partners throughout Romania. ▸

Fashion Days

The rebranding of Fashion Days, a premier online fashion retailer within the Naspers Group's European portfolio, underscores the brand's dynamic approach to fashion retail. ▸

Geneco

Brandient crafted Geneco into a standout brand and key competitor in Singapore's B2C energy market, capitalizing on the strong reputation of the YTL Corporation's group of companies. ▸

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.

Silva

Brandient guided the repositioning process and redesigned Silva, the star offering in Heineken Romania's portfolio, to rejuvenate the iconic brand as an authentic Romanian craft-quality beer brand. ▸

Bitdefender

Brandient directed Bitdefender's strategic repositioning, driving a comprehensive rebrand to assert global cybersecurity leadership. This encompassed refining brand architecture, positioning, visual identity, and integrating the prestigious Scuderia Ferrari Formula 1 sponsorship to enhance brand appeal. ▸

eMAG

Rebranding and cyclically updating eMAG, the e-commerce powerhouse part of the Naspers Group, to refresh its appeal and ensure ongoing relevance in the market. ▸

Commissioned by a group of young entrepreneurs and managers, Brandient has created Cuculand, a brand of universal vocation, yet inspired by the everyday life and feelings of contemporary Romanians. Bucharest, September 2009 The first "embodiment" of this generous brand is …

News and Articles

Romania goes organic

Brandient has completed the branding process for Biogood, the first local retail chain with bio food products, internationally certified according to the most rigorous industry standards. Bucharest, August 2009 The brand is based on the simple idea that “bio is …

News and Articles

A shark named NemoExpress

Brandient finalized the rebranding process for one of the top three market players in fast delivery services. Bucharest, June 2009 The need for a rebranding emerged five years after the startup and it was rooted in the special challenges of …

News and Articles · Recognition

Top ReBrand100 Award for Dedeman

Brandient received the most important distinction-Best of Awards-at the international ReBrand100 competition, hosted by the prestigious Rhode Island School of Design, in the United States. Bucharest, April 2009 The prize was conferred for the rebranding of Dedeman, the Romanian company …

News and Articles

Brikston, hard as a rock

Brandient has created the Brikston brand for the most resilient brick in Romania, produced by Ceramica Iasi. Bucharest, October 2008 The Iasi-based company has an enduring tradition in construction materials, and the need for a new product identity had become …

News and Articles

Margarine with fresh butter

Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio. Bucharest, October 2008 Linco package needed a refresh, as well as a higher degree of brand differentiation through a much warmer image, to help …

News and Articles

Fraternizing over sausages

Brandient created the name and the identity packaging for Frateus, a new brand for a new product of Transavia, another landmark in a long-standing cooperation regarding strategy and portfolio design for the leader of the chicken fresh meat and product …

News and Articles

Old Dacian, new sweetness

Brandient created the naming for Apidava®, Di Melio® and SuperBee®, while designing corporate identity and packaging for the Transylvanian honey producer, in a process that included the setting up of portfolio strategy and brand architecture. Bucharest, September 2008 Apis Prod …

News and Articles

Qlarivia, clear and alive

Brandient created the brand Qlarivia® for a somewhat unusual product, that is purified drinking water. Bucharest, August 2008 A group of Romanian researchers and scientists designed a water –purification system, patented and gold-awarded at the EUREKA Brussels Inventics Show. The …

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Businesses are facing massive shifts. Brand is moving onto the board agenda as a powerful instrument for navigating them.

Brandient is an internationally awarded and published practice in strategic consultancy, brand innovation and design. We partner with leaders and challengers to turn brand into lasting relevance and competitive advantage, helping businesses grow and organizations transform.

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.﻿

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record﻿.

Laurence King and Taschen. Graphis, LogoLounge, Red Dot. For more than two decades, Brandient's work and ideas have filled the design world's yearbooks, anthologies and press. See our published work and citations.

Eighty-plus international awards, and counting. Red Dot, Graphis, Pentawards, REBRAND100 Global Awards, Transform — two decades of brand strategy and design, recognised the world over. See our awards track record.