Brandient marks 24 years with Brandient XXIV: Moments of Consequence, a retrospective of identity design at BT Stup, Bucharest, 30 October to 6 November 2026, free entry.
Bucharest, October 2026
Brandient turns 24 this year and we mark it with an exhibition. Brandient XXIV: Moments of Consequence is a retrospective of identity design: the identities that gave shape to businesses, challenged conventions and put design into the conversation about Romania, from entrepreneurs to corporations and nation branding. Founded in Bucharest in 2002, the firm has created or rebuilt more than 300 brands — 19 of the 50 brands in Brand Finance’s Romania Top 50 Brands for 2026 carry our work: among them, Banca Transilvania, eMAG, Dedeman and Bitdefender.
The exhibition celebrates their creation and re-creation alongside popular brands such as CEC Bank, Team Romania at the Olympic Games and the national football team. Foreign brands appear as well, from Malaysia’s digital bank Ryt Bank to the advanced-materials company Nanoramic Labs, among others. The exhibition covers the four kinds of work the firm does — new brands, rebrandings, identities and packaging — and each carries a memory from the room where it happened.
The exhibition also showcases objects that made history: a Formula 1 helmet carrying the Bitdefender logo designed by Brandient, from the brand’s partnership with Scuderia Ferrari, and Team Romania’s parade costumes from the opening ceremony of the Paris 2024 Olympic Games, among others.
While celebrating 24 years of work, the exhibition is also an occasion to thank the clients, partners and colleagues with whom we built these projects.
On Friday 30 October at 11:00, the first day of the exhibition, the same venue hosts the launch conference of State of Branding in Romania 2026, the report on how companies use and judge branding.
Where and when. BT Stup, Calea Șerban Vodă 206–218, Bucharest. 30 October to 6 November 2026, 09:00–17:00. Free entry.
About Brandient
Brandient is an independent brand strategy and design consultancy founded in Bucharest in 2002 by Aneta Bogdan, Cristian Kit Paul and Mihai Bogdan — never part of a global network, working directly for the owners, CEOs and boards of its clients, with an all-senior team and category exclusivity. In over two decades the firm has created or rebuilt more than 300 brands, 281 of them published as case studies at brandient.com/work — from Romania’s national leaders to brands carried worldwide. The firm has been active in Southeast Asia for more than a decade. The work has earned 84 international awards and distinctions — most recently a Red Dot (2025) and two Graphis Golds (2026) — 64 documented mentions in international design books and publications, and, in 2015, a place among the inaugural inductees of the REBRAND Hall of Fame, alongside Interbrand and MetaDesign.
About BT Stup
BT Stup is a hub open to entrepreneurs regardless of the bank they use, offering support and knowledge. It is generously supported by Banca Transilvania, Romania’s largest bank, which has worked with Brandient since its 2016 brand upgrade.
