Nanoramic Labs
A masterbrand for an advanced-materials company that had outgrown its own name
FastCAP Systems, a Boston advanced-materials company, had made its name in extreme-environment energy storage — ultracapacitors engineered to work where ordinary electronics fail. But its research had carried it well beyond capacitors. The company had become a nanocarbon-materials platform whose newest and most important breakthroughs — a new class of battery electrode, high-performance thermal materials — had nothing to do with capacitors at all. The name that had built its reputation was now a ceiling: "FastCAP" tied a broad materials business to a single product category. The firm needed a corporate masterbrand that could sit above its products and give a growing family of technologies one common home.
Brandient created that masterbrand: Nanoramic. The coined name fuses "nano" — the nanoscale, one-billionth of a meter, the shared root of everything the company makes — with "-ramic," adapted from "panoramic," to capture the company’s sweeping, panoramic command of nanotechnology across many applications. It was a name broad enough to parent ultracapacitors, battery electrodes and thermal materials alike, and to keep parenting new lines as the platform grew. The original FastCAP name was not discarded but repositioned — it lived on as the product brand for the ultracapacitor line, now sitting beneath the new parent rather than standing for the whole company.
The identity rooted that abstract name in the company’s actual science. Brandient built a three-dimensional "N" monogram that interprets the form of a carbon nanotube — the material at the heart of the company’s technology — into the letter itself. Reading like a scientific illustration, the mark gives the brand an immediate visual connection to the microscopic world it works in, tying the masterbrand directly to its core. The result was a name and identity built to carry not one product but an entire platform of advanced materials.
Client:
Nanoramic Labs
Industry:
Technology and Telecom
Project type:
New brand creation
Date:
2017–2019
Services:
Brand Positioning, Brand Name, Narratives and Voice, Logo and Visual Identity Program, Corporate ID Program, Digital Design, Communication Design
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