Ryt Digital Bank
Banking Done Right:
Branding the Future of Banking in Malaysia
When the National Bank of Malaysia opened its doors to digital banking, industry giants like Sea Ltd and YTL Digital Capital Sdn Bhd seized the opportunity to build the nation’s first AI-powered digital bank. To bring this vision to life, YTL turned to Brandient—its trusted long term branding partner—to craft an identity that blends cutting-edge technology with cultural authenticity.
Enter Ryt Bank. More than just a name, it reflects YTL’s philosophy of “Building the Right Thing,” while its modern spelling signals digital innovation. The bold checkmark at the heart of its visual identity reinforces trust, verification, and seamless user experience—whether in UI animations or brand interactions.
With a strong, locally rooted brand, Ryt Bank is redefining banking in Southeast Asia for a new generation. This case proves that strategic branding isn’t just about aesthetics—it’s about creating real business impact. Thoughtful design and positioning can transform an ambitious idea into a movement, bridging the gap between innovation and human connection.
This was yet another collaboration between YTL Group and Brandient, following the successful development of both the YTL corporate brand and Geneco brand in Singapore.
Client:
YTL Group
Industry:
Banking and Fintech
Project type:
New Brand
Date:
2023–2024
Services:
Brand Positioning, Naming, Brand Narratives and Voice, Logo Design and Visual Platform, Corporate Identity Program, Digital Design, Brand Guidelines
Brandient's task was to resolve an apparent paradox: forging an identity that would make artificial intelligence feel precise and trustworthy, resolving complexity into the right form of simplicity.
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