news & thinking
When Singapore opened its electricity market to consumers, YTL needed a brand that felt nothing like a utility — so Brandient built Geneco Singapore, June 2018 As Singapore deregulated retail electricity in 2018, YTL …
On the identity of the new political movement Bucharest, April 2018 We were honored to contribute pro-bono to the creation of the identity of the country project Mișcarea România Împreună, and we thus find …
Aneta Bogdan’s book now available to a global audience Singapore, March 2018 The international edition of Branding on the Eastern Front — by Aneta Bogdan, Managing Partner of Brandient – was launched in Singapore …
Brandient designs the first identity of the National Football Team Bucharest, November 2017 One year ahead of the modern Romania’s centenary, Brandient created the first visual identity for the National Football Team, which would …
A fresh approach to mark our 15th anniversary Bucharest and Singapore, September 2017 Our task was twofold: on the one hand, addressing Brandient’s international expansion and on the other, anchoring it in the new …
HEINEKEN creates the best recipe, Brandient designs the best package, Red Dot rewards the best design Bucharest and Singapore, August 2017 Red Dot, the preeminent global design competition, has awarded Brandient for the new …
15 years of design and branding on emerging markets Bucharest and Singapore, July 2017 Brandient started up in 2002, in the un-designed country of Romania, and it has been marching on ever since, working …
Klarwin logo featured in the 2017 LogoLounge Trends Report Bucharest and Singapore, August 2017 The visual identity created by Brandient for Klarwin — a leading process engineering player in Eastern Europe — has been …
Romania’s first export beer, forty years old, set out to become a pioneer again Bucharest, May 2017 SILVA — a Transylvanian brand four decades deep, and the crown jewel of Heineken Romania’s portfolio — …
Higher international recognition for Brandient design Bucharest and Singapore, March 2017 Brandient has received another outstanding international recognition for its work, with a Platinum Graphis Award for the Tinmar logo. The design challenge of …
Most poultry packaging shows the product. Fragedo’s new design shows the meal. Bucharest, November 2016 Transavia commissioned Brandient to redesign the packaging of Fragedo, the leading poultry brand on the Romanian market — a …
Transavia grows the corn that feeds the chicken on its own shelves — and at twenty-five, it wanted a mark that said so Bucharest, November 2016 Romania’s poultry leader and a serious European player …
Banca Transilvania rebranded from strength, not crisis Bucharest, September 2016 Coming off a strong 2015, the largest Romanian bank built on private capital chose a moment of confidence to evolve — and the brief …
You cannot improve what you cannot measure — so Brandient built the brand for Romania’s first national student-testing platform Bucharest, June 2016 BRIO®, launched on Children’s Day 2016, set out to change Romanian education …
In the new mark for the Romanian Football Cup, the space between two contesting eagles forms the trophy’s handles — and, look again, a heart Bucharest, May 2016 Brandient rebranded the Romanian Football Cup …
The two awards were conferred for rebranding the Interactive Group and the Romanian Sports and Olympic Committee Bucharest and Singapore, March 2016 At this year’s edition of Rebrand 100 ® — the global competition …
Badster was built to repel as many people as it attracts — and that was the strategy Bucharest, January 2016 For an Eastern European drinks group, Brandient created an energy drink with attitude to …
REBRAND™ Hall of Fame institutes the highest recognition for brand consultancies Bucharest and Singapore, October 2015 REBRAND™, the world's leading platform for recognition of brand transformation and expertise, has initiated the global Hall of …
To spell “Singapore,” Brandient drew each letter from one of the city’s landmarks — the S from the Merlion, the E from Marina Bay Sands Bucharest and Singapore, August 2015 Brandient’s wordmark for the …
Brandient turned the crescent and star of Pakistan’s flag into a single proprietary logo for one of the country’s biggest tech groups Bucharest and Singapore, July 2015 Brandient designed the new identity for Interactive …
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