news & thinking

A talisman for Team Romania

 · 
November 22, 2023
Aneta Bogdan’s speech on the occasion of the launch — Tuesday, 21 November 2023, JW Marriott, Bucharest Bucharest, November 2023 — On Tuesday, 21 November 2023, at the JW Marriott in Bucharest, COSR presented, …
The five Romanian diacritic letters ă â î ș ț beside a black-and-white portrait of the author, Cristian Kit Paul.

Romanian diacritic marks

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March 23, 2023
I keep returning to this, eighteen years on: design is a gateway profession—whatever we let pass becomes the culture—and for two decades this story had a technical excuse. Now the excuse is gone.
Brandient is featured in the publication of the EU Directorate-General for Trade, as an European company doing business in Singapore

EU-Singapore Free Trade Agreement

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March 23, 2023
Branding is featured in the publication of the EU Directorate-General for Trade as a European company doing business in Singapore – in the context of the new free trade agreement that will facilitate the …
Tagged: Singapore

Made by Brandient: 14 of 50

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May 4, 2022
Many of the most valuable Romanian brands are found in the Brandient portfolio Bucharest, May 2022 — The most recent Brand Finance Romania 50 Annual Report, covering the most valuable Romanian brands, was published …

From Skin to Soul

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November 24, 2021
A Malaysian beauty brand that cares for the spirit as much as the skin — and gives all its profits away Bucharest and Singapore, November 2021 — From Skin to Soul, a new purpose-driven …

A third Red Dot for Loginro

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November 4, 2021
They say the 3rd one is a lucky charm — Brandient wins a new Red Dot Award for Loginro brand design Bucharest and Singapore, November 2021 Exciting news indeed from the Red Dot Design …
Tagged: awards · brand design · Red Dot

Diana-Carla Benea, senior at thirty

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March 30, 2021
Diana-Carla Benea is promoted to Senior Brand Consultant at Brandient Bucharest, March 2021 — We are pleased to announce the promotion of Diana-Carla Benea to the position of Senior Brand Consultant at Brandient. At …
Tagged: careers · consultant

Aneta on Katai: recipes no longer work

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February 26, 2021
Aneta Bogdan, guest on the Katai Podcast — a colloquial and… less orthodox conversation about what is happening today in marketing and branding Bucharest, February 2021 — Aneta Bogdan is Robert Katai's guest on …
Tagged: brand strategy · marketing · speaking

Aneta at Zilele Biz: pivotare

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November 20, 2020
An excerpt from the speech delivered by Aneta Bogdan in the opening of the fourth day of Zilele Biz, the day dedicated to marketing — Bucharest, 12 November 2020 Bucharest, November 2020 — Aneta …
Tagged: marketing · speaking

Aneta at UniCredit: branding for survival

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June 11, 2020
From branding with a bow tie to branding for survival — an excerpt from the talk held by Aneta Bogdan in the AMC UniCredit webinar about branding strategy during the pandemic Bucharest, June 2020 …
Tagged: brand strategy · speaking

The power of true brand solidarity

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June 4, 2020
Brandient offers its pro-bono creative services to “Donate for the 1st Line” (Donează pentru Linia 1), the public donation campaign rallying top brands eMAG, Bitdefender, Banca Transilvania and Mobexpert behind Romania’s Covid-19 health effort …
Dedeman TEAM RO sponsorship team member portrait by Brandient

New roles, new opportunities

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February 4, 2020
We are pleased to announce today two special events for our organization: the promotion of Solène Cesbron to the position of Senior Brand Designer, and of Luiza Cluve to the position of Senior Brand …
Tagged: careers · consultant · designer
PeliPartners logo — new brand creation by Brandient

The new PeliPartners signature

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December 3, 2019
For a business-law firm, Brandient made the logo a signature — literally Bucharest and Singapore, December 2019 PeliPartners, a name known and respected in Romanian business law, returned to Brandient twelve years after their …
Victoriabank flag with white V symbol on blue, rebranding by Brandient

«V» for Victoriabank

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December 3, 2019
Brandient designed the new Victoriabank identity for the Banca Transilvania Group. Bucharest and Singapore, December 2019 Brandient created the new visual identity for Victoriabank, the first commercial bank in the Republic of Moldova (founded …
Agora Floreasca location map showing Floreasca district streets in Bucharest by Brandient

Graphis Silver for Agora

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August 19, 2019
The innovative and witty brand identity created by Brandient for Agora Floreasca gourmet mall was awarded a Graphis Silver Award, and it is featured in the Graphis Design Annual 2020. The Agora logo was …
Branding on the Eastern Front e-book key visual with Aneta Bogdan portrait and quote by Brandient

Branding on the Eastern Front, e-book edition

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May 21, 2019
Aneta’s inspirational book turns digital Bucharest and Singapore, May 2019 Branding on the Eastern Front, by Aneta Bogdan, with a Foreword by Wally Olins, is now available in digital format on Amazon. You can …
Oradea Art Nouveau logo — place branding by Brandient

A Supercrown for Oradea

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May 9, 2019
For Oradea, Brandient designed a crown made of crowns Bucharest and Singapore, May 2019 Oradea launched its city brand — Brandient’s work with the regional tourism association APTOR, begun on the 2018 Centenary of …
Palas Iasi portrait photograph of smiling woman in white shirt by Brandient

Stepping up in Asia

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April 10, 2019
Jessalynn Chen joins Brandient as Business Director Asia Bucharest and Singapore, April 2019 Brandient, the award-winning branding and design company with offices in Eastern Europe and Singapore, has recruited Jessalynn ("Jess") Chen as Business …
Tagged: Singapore · team
Visit Oradea logo — place branding by Brandient

A destination brand for Oradea

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December 3, 2018
Brandient has been contracted by the Association for the Promotion of Tourism in Oradea and its Region (APTOR) for the conceptualization and consolidation of the Oradea destination brand. The project starts, symbolically, on 1 …
Cristina Micu, Managing Director Brandient Romania, portrait with Romanian-language quote by Brandient

Cristina Micu, Managing Director

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October 17, 2018
Brandient announces the appointment of Cristina Micu at the local helm of the company, in the position of Managing Director Romania, effective with 15 October 2018. Bucharest and Singapore, October 2018 The development of …
Tagged: leadership · team

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