news & thinking

Interactive Group's new identity

Interactive Group’s new identity

 · 
July 13, 2015
Brandient turned the crescent and star of Pakistan’s flag into a single proprietary logo for one of the country’s biggest tech groups Bucharest and Singapore, July 2015 Brandient designed the new identity for Interactive …
Rebranding Romanian Olympic and Sports Committee

Rebranding Romanian Olympic and Sports Committee

 · 
June 9, 2015
Brandient designs the new identity of the centenarian institution Bucharest, June 2015 Brandient created the new identity of the Romanian Olympic and Sports Committee (COSR) and Olympic Team, with a two-fold identity design solution …
An alternative branding experiment

An alternative branding experiment

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May 29, 2015
Brandient drew Vodafone’s logo for under-20s as a fist bump you can read as a word Bucharest, May 2015 For YOU, the sub-brand Vodafone Romania launched in March 2015 for the under-20s, Brandient turned …
Design as a strategy tool

Design as a strategy tool

 · 
May 26, 2015
Most foreign banks play down where they come from — Idea Bank and Idea Leasing did the opposite Bucharest and Singapore, May 2015 When Poland’s Getin Holding launched Idea Bank and Idea Leasing in …
Six brands in Creative Anarchy

Six brands in Creative Anarchy

 · 
May 21, 2015
You can only break the rules of design if you know them first — and a US book on rule-breaking chose six Brandient brands to prove it Bucharest, May 2015 Six Brandient projects — …
Tagged: books · brand design
Honorary Life Member of Hiii

Honorary Life Member of Hiii

 · 
May 7, 2015
The renowned Chinese organization honoured Brandient’s Creative Director with its most prominent position Bucharest and Singapore, May 2015 Hiii International Institute of Ideas, the organizer of Hiii Brand—the most important design competition in China—has …
Tagged: awards · Hiii Brand · Jury · Singapore · Wally Olins
Brandient completes Help Net rebranding

Brandient completes Help Net rebranding

 · 
December 4, 2014
Help Net had 150 pharmacies — and no two storefronts alike Bucharest and Singapore, December 2014 Help Net, the reputation leader among Romanian drugstore chains and one of the country’s few large women-led businesses, …
BIZ Singapore issue

BIZ Singapore issue

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November 15, 2014
The eastern European business innovation magazine Biz scheduled an issue dedicated entirely to Singapore — the unique hub where art, design and business intertwine and flourish. The assignment was to design a special cover, …
Secom's new identity

Secom’s new identity

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October 22, 2014
Three hummingbirds arched into a single circle: how Brandient turned SECOM’s promise — nature, vitality, harmony — into an identity Bucharest and Singapore, October 2014 One of the most dynamic players on Romania’s naturopathic …
Adrian Stănculeț, Design Director

Adrian Stănculeț, Design Director

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October 13, 2014
The new role recognizes his expertise in brand identity design Bucharest and Singapore, October 2014 We are glad to announce that Adrian Stănculeț has been promoted to Design Director, after only 3 years within …
Tagged: brand design · designer · Singapore
Brandient design awarded in Tokyo

Brandient design awarded in Tokyo

 · 
October 13, 2014
Cristian Petre and Adrian Stănculeț recognized in most important global packaging design competition Bucharest and Singapore, October 2014 Pentawards, the most important international competition exclusively dedicated to packaging design, awarded Brandient with the Silver …
Tagged: awards · Graphis · Packaging design · Pentawards · Singapore

White Windsor on black

 · 
September 22, 2012
In 2007 I started exploring the thesis that between '75 and '77 Woody Allen began building his movie brand consciously. The exploration turned into investigative journalism, led to a couple of preparatory texts and …
Tagged: critique · design · typography

12,740 logos in the sky

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August 24, 2012
Situated in the historical city of Iasi, Northeastern Romania, the Palas Iasi project is the largest real estate complex in Southeastern Europe, backed up by a 260 million EUR investment. The project was developed …

RTC’s good day

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August 14, 2012
The new visual identity of RTC office supplier. Bucharest, August 2012 At the end of 2011, the international investment fund Oresa Ventures acquired RTC—the high performance, absolute sales leader of office supplies distribution and …

The Glass City

 · 
July 5, 2012
After completing Bitdefender corporate rebranding and Bitdefender Consumer Products rebranding, Brandient completes the final chapter of the process: Bitdefender’s Enterprise division rebranding. Bucharest, July 2012 Brandient created and designed the visual platform once that …

From critic to contributor

 · 
May 14, 2012
Aneta Bogdan has delivered pro bono on May 4th and 5th, 2012 a two-day course in Institutional Branding at the "Communication School"("Scoala de Comunicare") in Bucharest—a non-governmental project aimed at strengthening the communication skills …
Tagged: brand strategy · design · pro bono

A ‘big league’ first for Romania

 · 
April 19, 2012
Graphis, the 60 years old international bastion of excellence in design, recognizes with the Gold award at the Graphis Best in Design 2012 competition the polymorphous identity created by Brandient for the leading Eastern …

Two years to acquisition

 · 
April 11, 2012
After restructuring the bank's management, getting rid of non-performing loans and going through a complex rebranding process, Nextebank was sold to PineBridge Investments, an American investment fund, majority owned by Asia/Singapore-based Pacific Century Group. …

A trophy for the Dragon Wolf

 · 
March 20, 2012
Bitdefender's rebranding wins Distinction Award at this year's edition of Rebrand 100, the global competition that offers the highest recognition for excellence in brand reconstruction and redesign in the world of business. Bucharest, March …

Ciprian Bădălan, Senior Designer

 · 
February 21, 2012
Brandient is announcing that Ciprian Badalan has been promoted to Senior Designer, after four years with the company. Bucharest, February 2012 His early passion for design led to an art education, by attending the …
Tagged: design · designer

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