news & thinking
The new brand identity is proving the courage, vision and the leadership ambition of its owner Iulian Stanciu to build a multi-channel retail business on the Eastern European market, in order to reach the …
Brandient is announcing that Mihaela Radulescu has been promoted to Senior Brand Consultant, in charge of brand conceptualization, brand rhetoric and project management of the company’s consulting endeavors. Bucharest, January 2012 When joining Brandient, …
The choice to open our Asian office in Singapore is backed up by the infrastructure and the social environment that encourages and strengthens a productive ground for the creative industries. It would be hard …
Palas Iasi, the leading real estate project in the northeast of Romania, commissioned Brandient to design the appropriate visual expressions and graphic platform. Bucharest, December 2011 The project, envisioned by the owner Iulian Dascalu, …
Digidog is the newest electronics and IT retailer in Hungary, with both on line—see digidog.hu —and brick-and-mortar operations. Bucharest, November 2011 Brandient designed the retailer's vivid brand identity around the uniquely cool Digidog, a …
The new signature of Solaris creates a visible and distinctive positioning in the raw food, spices, and natural remedies category, embracing a leading visual discourse: powerful, relevant for its customers, authentic in its promise. …
This Friday at ZileleBiz, in Bucharest, Aneta Bogdan, Managing Partner Brandient, is going to give a special speech on personal branding. Bucharest, November 2011 Aneta has a solid background in delivering outstanding trainings and …
At Brandient, as brand designers, we are mainly focused on how things work. Is the identification work accurate? Are the symbols used differentiated for the consumer? Can the payload of meanings be turned into …
The world’s leading antivirus solution embraces a bold new brand identity: the legendary symbol of the Dacian Dragon-Wolf. Bucharest, September 2011 Bitdefender rebranding — short making-of video. Bitdefender is celebrating the successful outcome of …
The 5 year old partnership between Brandient and Transavia, the local market leader in poultry products, goes on at the moment of celebrating 20 years of Transavia’s activity by refreshing the packaging design for …
In the fall of 2003 Wally Olins came to Bucharest to deliver his speech for the first conference dedicated to nation branding. I welcomed him at the airport together with my partners and during …
After having sold out the first edition in only 3 months, Brandient relaunches Aneta Bogdan’s “Branding on the Eastern Front”—a book on branding and reputation, against the tide. Bucharest, May 2011 The republished edition …
In brand we trust. About branding and integrity In the spring of 1998 Connex (Note: the Romanian telecom player subsequently acquired by Vodafone) launched a campaign—I don’t know if you remember it, as it …
In the same way a change of name can attract a certain change in reality, design has the power to transform perceptions. We chose a subject (and also an object) apparently insignificant, that we …
Dana invited me to write about branding for pr-romania.ro , a tempting invitation as I feel professionally and structurally rather close to PR as a discipline and a communication and networking practice. Simply put, …
Brandient received yet another award at Rebrand 100, for the rebranding of Patria Credit, which was named one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. Bucharest, March …
Aneta Bogdan has become the first Romanian to receive Fellowship of The Chartered Institute of Marketing (FCIM). Bucharest, February 2011 Aneta is Member of The Chartered Institute of Marketing since 1998 and Chartered Marketer …
Aneta Bogdan, Managing Partner of Brandient, interviewed by Rebrand Anaezi Modu : Who are you? Aneta Bogdan : Brandient is a leading brand strategy and design company in the emerging markets region of Eastern …
The book written by Aneta Bogdan, “Branding on the Eastern front”, is to be launched at Gaudeamus book fair in Bucharest on Saturday 20 Nov, 2010 at 15:00. Bucharest, November 2010 This is a …
The Romanian Rugby Federation had launched its new visual identity, created by Brandient in a pro bono project initiated in March this year. Bucharest, November 2010 Starting with the game Romania-Uruguay on November 13, …
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