news & thinking

Valuation pioneer climbs higher

 · 
November 4, 2010
Brandient has completed the corporate rebranding process for Darian DRS, at their celebration event of 20 years of activity, thus setting up a new beginning for Adrian Crivii and his entrepreneurial team. Bucharest, November …

Romania’s first 3D commercial

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October 20, 2010
Two years after creating the well-known animated characters Do and Mo, DOMO—the leader of the white goods, black goods and IT&C retail market—launches a new brand image platform, once again with Brandient. Bucharest, October …

Stop the national bickering

 · 
August 2, 2010
Subsequent to numerous requests coming from the media, please find below our point of view regarding the Romanian tourism brand issue. Bucharest, August 2010 In the first place, we will refrain from any value …

The founders’ children

 · 
April 13, 2010
I dedicate this article to those Romanians usually never mentioned by the national business press: the hundreds of true Romanian entrepreneurs, known and respected only by their families, their employees or their business partners. …

A limited edition of Romania

 · 
March 25, 2010
Brandient is proud to announce the launching of “Brandient 101”, the first book dedicated to local brand design, bringing together 101 corporate or product graphic identities created by the company during its first eight …

Talk less, do more

 · 
March 16, 2010
Brandient is pleased to invite you to a one of a kind exhibition centered on business-applied design, and entitled “Brandient 101. Romanian Graphic Identities.” Bucharest, March 2010 Smartree, Astral, Credisson, Flanco, Europharm, Loyalia, Albalact, …
Tagged: brand design · design

A homeland for hard work

 · 
November 25, 2009
Capa Finance, the largest non-banking financial company in Romania, specializing in micro-financing and micro-credits within the small urban and rural areas, has changed its name and identity to Patria Credit, as a follow up …

Pentawards recognition for Papane

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October 5, 2009
Brandient was presented with the Bronze prize in the ‘Food’ category at the 2009 edition of the Pentawards international competition, for the packaging design of Papane (breaded chicken products), a brand belonging to Romanian …

Pure and free ice tea

 · 
September 22, 2009
Commissioned by a group of young entrepreneurs and managers, Brandient has created Cuculand, a brand of universal vocation, yet inspired by the everyday life and feelings of contemporary Romanians. Bucharest, September 2009 The first …

Romania goes organic

 · 
August 12, 2009
Brandient has completed the branding process for Biogood, the first local retail chain with bio food products, internationally certified according to the most rigorous industry standards. Bucharest, August 2009 The brand is based on …

A shark named NemoExpress

 · 
June 24, 2009
Brandient finalized the rebranding process for one of the top three market players in fast delivery services. Bucharest, June 2009 The need for a rebranding emerged five years after the startup and it was …

Top ReBrand100 Award for Dedeman

 · 
April 2, 2009
Brandient received the most important distinction-Best of Awards-at the international ReBrand100 competition, hosted by the prestigious Rhode Island School of Design, in the United States. Bucharest, April 2009 The prize was conferred for the …

Brikston, hard as a rock

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October 13, 2008
Brandient has created the Brikston brand for the most resilient brick in Romania, produced by Ceramica Iasi. Bucharest, October 2008 The Iasi-based company has an enduring tradition in construction materials, and the need for …

Margarine with fresh butter

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October 6, 2008
Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio. Bucharest, October 2008 Linco package needed a refresh, as well as a higher degree of brand differentiation through …

Fraternizing over sausages

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September 29, 2008
Brandient created the name and the identity packaging for Frateus, a new brand for a new product of Transavia, another landmark in a long-standing cooperation regarding strategy and portfolio design for the leader of …

Old Dacian, new sweetness

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September 16, 2008
Brandient created the naming for Apidava®, Di Melio® and SuperBee®, while designing corporate identity and packaging for the Transylvanian honey producer, in a process that included the setting up of portfolio strategy and brand …

Qlarivia, clear and alive

 · 
August 21, 2008
Brandient created the brand Qlarivia® for a somewhat unusual product, that is purified drinking water. Bucharest, August 2008 A group of Romanian researchers and scientists designed a water –purification system, patented and gold-awarded at …
Tagged: brand design · Brand name

Verida Credit, in cyan

 · 
August 11, 2008
Brandient created Verida Credit, a brand designed for a new company operating on the mortgage market, founded by high-profile financial institutions such as ABN Amro and CITI. Bucharest, August 2008 Taking into account the …

Quality and comfort, fortified

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July 14, 2008
QFort was designed by Brandient for Casa Noastra (Romanian company), when the latter decided to embark on producing its own brand of highly safe thermic insulation window systems destined for the Romanian market. Bucharest, …

A new leaf for CEC

 · 
May 9, 2008
Brandient has completed the rebranding process of the prestigious Casa de Economii si Consemnatiuni (Savings House), Romania’s oldest banking institution. Bucharest, May 2008 The launching of the new identity opens a new direction for …

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