Palas Iasi

Palas Iasi, the real estate project developed in the historical city of Iasi, is one of the largest in Eastern Europe. Certainly it is one of a kind — a private investment exceeding 260 million Euros, that will create more than 4000 permanent new jobs, around a city-in-the-city concept approach comprising residential, commercial, entertainment and business developments, and under a vision of transforming Iasi in a destination brand for Romanians, Moldavians and Europeans. Brandient was commissioned to design the brand strategy, the appropriate graphic platform, and the verbal and visual identities.

Client file
Palas logo maps through colors and symbols all specific functional areas of the real estate portfolio in order to generate a possible meta-logo

Brand Strategy

The idea guiding the brand strategy was inspired by the client’s requirements to convey a sense of complexity, seduction and urban sophistication. We proposed to work with brand idea to inspire the whole constellation of brands required by the project development (residential, business, entertaining, commercial). All brand manifestations, at the level of both corporate brand and specific sub-brands, speak about a cosmopolite spirit of the location, and aims at encouraging a certain joie de vivre under the modern life style standards. All in all, a modern, cosmopolite brand, capable to inspire the visitors, the tourists, the city's residents, the company’s employees and business partners.

Corporate Brand

The logo is conceptually built around the rich royal history of the city, treated with a cool and modern heraldic approach, and maps through colors and symbols all specific functional areas of the real estate portfolio in order to generate a possible meta-logo.

Palas logo is built around the rich royal history of the city, treated with a modern heraldic approach
 
Palas Iasi real estate project's big launch
Palas Iasi real estate project's big launchPalas Iasi real estate project's big launch
Palas business card
Brandient developed the Palas Brand Guidelines
Brandient developed all the stationery applications for Palas
Palas Signage System - Brandient designed an Signage System to accomodate all the needs of the Palas real estate project
Palas Signage System - Brandient designed an Signage System to accomodate all the needs of the Palas real estate projectPalas Signage System - Brandient designed an Signage System to accomodate all the needs of the Palas real estate projectPalas Signage System - Brandient designed an Signage System to accomodate all the needs of the Palas real estate project
Palas Signage System - Brandient designed an Signage System to accomodate all the needs of the Palas real estate projectPalas Signage System - Brandient designed an Signage System to accomodate all the needs of the Palas real estate projectPalas Signage System - Brandient designed an Signage System to accomodate all the needs of the Palas real estate project
Palas Signage System - Brandient designed an Signage System to accomodate all the needs of the Palas real estate project
Palas Mall logo

Palas Mall

Palas Mall is obviously the most commercially oriented project in the development. The quest for high visibility of the shopping centre asked for a separate visual identity inside of the brand architecture of Palas project. The symbol was built on the royal accented font Reina, which conveys elegance and high class status, and a kind of inevitable glamour requested by the Eastern European modern lifestyle standards.

Palas Mall sign
Palas Mall sign
Palas Mall gifts

United Business Centre

United Business Centre is the powerful name proposed by Brandient for the three class A office buildings which have been launched in 2010 within the Palas complex. The logo is designed around the universal “handshake” symbol of the business agreement, but it also illustrates a hub of activities, treated in an elegant business manner.

United Business Center building sign
United Business Center logo
Brandient designed all the United Business Center stationery applications
Brandinet developed the United Business Center Visual Guidelines ManualBrandinet developed the United Business Center Visual Guidelines ManualBrandinet developed the United Business Center Visual Guidelines Manual
Brandinet developed the United Business Center Visual Guidelines ManualBrandinet developed the United Business Center Visual Guidelines ManualBrandinet developed the United Business Center Visual Guidelines Manual