Europa FM
Refreshing Romania’s first national private radio — the station where the country talks back
Europa FM is Romania’s first private radio station with national coverage — and, by 2017, the leader of its market — a station built less on music than on talk: an ethical, conversational tone carried by a roster of outspoken, well-known presenters, and a genuine two-way relationship with a listenership it actively invites into the debate. By 2017 the brand that fronted it needed to catch up to that character, and its owner, the Lagardère Group, asked Brandient to refresh the identity without losing what made the station distinctive.
The audit pointed the work at the station’s defining quality: it is, above all, a place of conversation. The new identity made that literal. Built on the speech bubble — the universal symbol of dialogue — the system turns the station’s daily exchange of opinion into its visual language. The wordmark itself is drawn as a speech bubble: the rounded europa fm lettering closing into a chat-bubble tail in the station’s red, white and black, with a small figure speaking from inside a bubble carrying the idea across everything the station touches — stationery, merchandise, the studio set and the app.
The refreshed brand gave a market leader an identity as conversational as its content — a modern, ownable system that says, at a glance, exactly what Europa FM is: the station where Romania talks back.
Client:
Lagardère Group
Industry:
Sports, Media and Entertainment
Project type:
Rebranding — Brand Upgrade
Date:
2017
Services:
Brand Audit, Brand Positioning, Logo and Visual Identity Program, Corporate ID Program, Digital Design, Communication Design, Branded Environments, Brand Guidelines; Brand Name, Narratives and Voice
Other featured projects
News radar
Join the Brandient community! Stay in the loop with innovative branding insights, exclusive design content, and inspiring case studies.
Stay in touch with Aneta's latest opinions — articles, interviews, and podcasts — on entrepreneurship, marketing, branding pioneering, leadership, and culturally meaningful current events.
Brandient Radar is a select and non-intrusive, low-volume newsletter.
Follow our flight path — sign up for our Radar newsletter today!
get in touch
Client? contact us
5 Mendeleev Street, 3rd floor,
Bucharest 010361
Expert? Join Us
Are you brimming with talent and unshaken by challenges? Then, consider this your invitation to join our elite team, dive into complex problems, and have the opportunity to see your work make a mark far and wide.
Please submit your cover letter and relevant credentials:
Click to e-mail Brandient Careers.
friend? follow us
Copyright © Brandient 2002–2026. All Rights Reserved.