ioana & mao
A logo for a maker of artisanal jams — named after the founder and her cat.
Ioana & Mao is a brand of artisanal jams and small-batch delicacies — named, with disarming honesty, after its two protagonists: Ioana, the maker behind it, and Mao, her cat.
It is the kind of personal, handmade business whose charm is the whole proposition, and the brief was to protect exactly that. Brandient designed a logo with the warmth and personality to match — a mark that feels made by hand rather than manufactured, carrying the founder’s character onto the jar. It was selected into LogoLounge Book 10 (2017).
Client:
Ioana & Mao
Industry:
Food and Beverages
Project type:
New Brand Creation
Date:
c. 2017
Services:
-; Logo and Visual Identity Program
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