O’MAC

Rebranding a DIY & gardening family business, to expand from a local business to a national key player.

A new generation of management took over the O'MAC family business, coming up with a more professional branding approach to generate business growth. 

The new vision asks for decisions to clarify the brand identity while professionally upgrading the visual program to offer support to the multiple needs of a multifaceted brand (corporate, product, retail, and services) in a multitude of channels — own retail and partners’ retail, off and online. 

The need to control and align all brand manifestations — from packaging design to retail design and digital design — found support within the strategic instruction of the brand platform, and the powerfully pertinent brand narratives. 

The positioning of the brand is completed by the bold visual identity style, aiming to strengthen brand associators of self-confidence, perseverance, honesty, pragmatism, and daring ambitions that build trustworthy, durable relationships.

Client:
O'Mac

Industry:
Retail and Consumer Services

Project type:
Rebranding

Date:
2019

Services:
Brand positioning; Brand Name, Narratives, and Voice; Logo design and Visual Platform; Digital design; Branded environment (Space Conceptual design), Corporate ID Program; Creative communication design; Brand Guidelines

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The positioning of the brand is completed by the bold visual identity style, aiming to strengthen brand associators of self-confidence, perseverance, honesty, pragmatism, and daring ambitions that build trustworthy, durable relationships.

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Spotted

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