PeliPartners

The spirit of partnership, belonging and commitment

PeliPartners is a business-law firm born of a separation: in 2019 its founders, Francisc and Carmen Peli, left a previous partnership to build a firm under their own name — carrying with them two decades of experience advising some of the most important transactions on the Romanian market.

For an eponymous law firm, the brand is the partners. Brandient therefore built the identity as a personal imprint of the human group behind it, taking the vision the founders set for the new firm — partnership, belonging, commitment — as the design brief itself.

The logo Brandient created is a ligature signature: a flexible mark that joins letters the way the firm joins people, carrying the idea of collaborative partnership in its own construction — and bringing to professional-services branding an authenticity and warmth the category’s conventions rarely allow.

Client:
PeliPartners

Industry:
Professional services

Project type:
New brand creation

Date:
2019

Services:
Brand Audit · Brand Positioning · Brand Name, Narratives and Voice · Logo and Visual Identity Program · Corporate ID Program · Digital Design · Brand Guidelines

O’MAC

Ciuc Radler

Other featured projects

Klarwin ExpoApa 2026 main stand with the Water Countdown hourglass — event branding by Brandient

Klarwin ExpoApa26 StandTransforming an expo-stand into a brand statement

Anul Nadia ComăneciBranding the year of the perfect 10

Sports Festival circular emblem with heart, ball and sun icons on dark blue — by Brandient

Sports FestivalThe Grand Stage of Movement Celebration

BT CardsA single master card-design system built to carry Romania's largest card portfolio

Good Routine Wellness FoodsA natural extension of the Good Routine private label, by Secom

Profit PointFrom a scattered roster of names to one financial-education network

RoPayFrom a feature in every bank's app to a national brand

Solaris — packaging design systemA scalable packaging design system for a 600-product portfolio

YAM You Are MoreCreating the first robo-barista platform in Romania

ZmeuA daily coffee with the wit of a folk-tale dragon

CoffeEastBranding Eastern Europe's first specialty coffee festival

Edge InstituteBranding a movement for the digital acceleration of Romanian society

EvrixaTurning Orange Money's platform into a digital-banking brand

Flanco Smart DiscounterBusiness transformation through rebranding, repositioned as the First Smart Discounter

Rebound TechnologiesNaming and surface design for a grid-interactive cooling technology

Team RomaniaThe first commercial emblem of the Romanian Olympic team

Team Romania's Paris 2024 Olympic parade outfit — the yellow jacket carrying the new Team Romania emblem, the emblem also forming the gold zip-pull.

Team Romania Olympic CostumesTeam Romania's new emblem, made wearable for the Paris 2024 opening ceremony

DLA Piper DinuA 15th-anniversary communication concept and a "Future of Law" art collection

LucaAn upgrade for a street-food category leader

Origo CoffeeRebranding the pioneer of Romanian specialty coffee

Peakture HotelPeak meets picture — a hotel named for its view

Ryt Digital BankBuilding the right bank for Malaysia

TeknopureA new brand for the air-purification market

Travel CarpathiaA conservation-rooted travel brand for the Fagaras wilderness

Ave ForchettaAn Italian neo-bistro brand for the post-pandemic table

Cellficient key visual — radiating cyan to magenta dot pattern on navy by Brandient

Cellficient AIBranding Nanoramic's AI layer for battery-cell efficiency

Cetatea OradeaThe medieval heart of the city beats to ultramodern rhythms

ExavetA veterinary lab for the "extended family"

LibrisReigniting passion for books in the digital age

Oradea heart emblem with crown icon over colorful folk-motif shapes key visual — by Brandient

City of OradeaPlace branding at the edge of the discipline: a city whose reality had outrun its reputation

AgricoverA next-generation brand for the leader of Romanian agribusiness

BluidCreating a brand for a revolutionary reinvention of water

BrewzeusA specialty-coffee brand made exclusively for a retailer

FreshfulBranding the convenience of fresh groceries delivered to your door

HeyBluNew digital brand creation for an international consumer-credit fintech

Transilvania InvestmentsA former SIF given a modern identity for new investment opportunities

Trickshot Eat. Play. Enjoy. key visual — rebranding by Brandient

TrickshotRepositioning an "eatertainment" restaurant chain for growth

Cărturești signage — rebranding by Brandient

CărtureștiRebranding an iconic Romanian national bookstore for today's audience

Dăruiește ViațaBecause there is no better cause than life

Fashion Days symbol — D-shaped mark framing white B over blue swirl, rebranding by Brandient

Fashion DaysFashion for real life — "the extraordinary of normality"

Impetum GroupA holding renamed for impetus — a force for business value

InmedioIn the middle of your daily routine

LoginRoPositioning Romania as a destination for young tech talent

Poliana exterior signage — rebranding for Regina Maria by Brandient

PolianaDemocratizing healthcare through a national network of medical-analysis labs

Promateris merchandise — green, blue and orange enamel P-symbol lapel pin, rebranding by Brandient

PromaterisMaterializing a new evolutionary chapter in the local plastics industry

TazzUnstoppable speed, with a hidden lightning flash

Accesa bus-shelter billboard about autonomous cars with dotted car icon — outdoor ad by Brandient

AccesaFrom staff augmentation to digital-transformation partner

Autonom car livery on white sedans — rebranding by Brandient

AutonomBringing order and visibility to a fast-growing mobility portfolio

EquiliantSupporting growth — a brand for an SME investment fund

MerchantProThe complete platform for small and growing online businesses

Neo BTA new digital experience from Banca Transilvania

O'MACRebranding the challenger in small-agriculture retail

Ciuc Radler product packaging range — design upgrade by Brandient

Ciuc RadlerThe Radler that nearly outstrips supply

Romanian Football FederationRejuvenating the FRF brand to support the Federation's reform agenda

Victoriabank white V flag symbol on blue fabric — rebranding by Brandient

VictoriabankRevitalizing the oldest commercial bank in Moldova, under Banca Transilvania's watch

Budureasca Clasic Rose wine bottle packaging by Brandient

Budureasca ClasicThe everyday range, redrawn around a ritual of joy

CartofisserieBuilding a French fries emporium brand

From Skin to SoulA purpose-led vegan body-care brand — care that gives back

GenecoA challenger energy retailer for a deregulated Singapore market

StockDayRomania's first B2B digital trading platform

Noble White Budureasca wine bottle packaging by Brandient

Budureasca NoblePremium cuvées, printed on glass and sealed in heritage

Europa FMRefreshing the first national private radio station

Gambrinus bere vintage bottle label packaging — rebranding by Brandient

GambrinusThe Local Vintage beer of the City

HomplexRenaming a gas-devices brand for the connected home

Ioana Mao jam jars and paper bag with sleeping-cat face illustration — packaging by Brandient

Ioana & MaoA logo for a maker of artisanal jams

NeumarktA medieval name, brewed modern

PlurivaA smooth, functional mechanism to the benefit of its customers

Patria BankA young bank with a mature identity

Silva bottle packaging — blue Romanian Pale Ale and Strong Dark Lager, rebranding by Brandient

SilvaReviving a heritage Romanian beer brand

TransaviaRevitalizing the corporate brand of Romania's poultry leader

YTL GroupBuilding the Right Thing: a corporate brand for a Malaysian conglomerate

Biz magazine cover — red “Soft Skills Nation / Singapore” issue, with Marina Bay skyline backdrop

BIZ magazine Singapore issueAward-winning Singapore-inspired cover design

Frudisiac hanging blade sign with white lettered balls in wooden fruit press — signage by Brandient

FrudisiacHandcrafted identity for a Scandinavian-style juice bar

Idea BankFresh banking from Poland

KlarwinLeaping to a higher reputation league of Fluid Perfection

National Football TeamA visual identity for Romania's national football team

Romanian Football CupInvigorating a longstanding competition while keeping its heritage

Team Romania key visual — gymnast over blue and red folk-motif emblem by Brandient

COSR & Team RomaniaA dual identity for the Olympic committee, ready for Rio 2016

TerrasignaGiving a pioneering Earth-observation company a brand as exacting as its science

Tezyo StoresA new name and store-brand for younger, urban footwear

BadsterA rule-breaking private-label energy drink, built to win on the can

Balvanyos ResortRelaxation and rejuvenation in the heart of the Carpathians

EqigenoA supplements range where science meets nature

HelpNet symbol — white plaster-cross mark on orange, rebranding by Brandient

HelpNetRepositioning a leading Romanian pharmacy chain

Interactive GroupHelping a leading Pakistani IT&C integrator grow a pan-Asian presence

Indygen for VodafoneA new telco brand for the smartly connected generation

NOD Network One Distribution branded white delivery van on mountain road — livery by Brandient

Network One Distribution NODA flexible, dynamic identity for a distribution leader

Tall BallA sports-gear brand built from the values of the game

TunisianaRepositioning Tunisia's leading mobile operator around the customer's future

UberNuts snack packs with peanuts, headphones and microphone artwork — packaging by Brandient

ÜbernutsA challenger brand in the nuts-and-seeds category

BitdefenderA decade of rebranding and design for a global cybersecurity leader

eMAGArticulating the e-commerce leader through branding

Senia MusicA retail identity for a musical-instruments store

VESA corporate identity rooted in Saxon craft heritage

Baudeman PU polystyrene adhesive foam can, manual applicator — packaging by Brandient

BaudemanA private label, engineered like the products it carries

Cuculand product packaging with hand-cut collage figures and green car by Brandient

CuculandA cult ice-tea brand inspired by contemporary Romanian life

Dedeman symbol — rebranding by Brandient

DedemanTwo decades building Romania's DIY leader and its private-label portfolio

QFort door hanger merchandise — rebranding by Brandient

QFortQuality and comfort from the largest window-frame maker in South-Eastern Europe

Savana paint cans and buckets with zebra and tiger artwork — packaging by Brandient

SavanaA premium paint brand reimagined, from barren to vibrant

QualiansA novel brand for corporate consulting, learning and development

PicasolA sunflower-oil brand designed to win on brand, not price

News radar

Join the Brandient community! Stay in the loop with innovative branding insights, exclusive design content, and inspiring case studies.

Stay in touch with Aneta's latest opinions — articles, interviews, and podcasts — on entrepreneurship, marketing, branding pioneering, leadership, and culturally meaningful current events.

Brandient Radar is a select and non-intrusive, low-volume newsletter.

Follow our flight path — sign up for our Radar newsletter today!

get in touch

Client? contact us

Click here to e-mail Brandient Europe,
Click here to e-mail Brandient Asia.
+40 (21) 230 81 73

5 Mendeleev Street, 3rd floor,
Bucharest 010361

Expert? Join Us

Are you brimming with talent and unshaken by challenges? Then, consider this your invitation to join our elite team, dive into complex problems, and have the opportunity to see your work make a mark far and wide.

Please submit your cover letter and relevant credentials:
Click to e-mail Brandient Careers.

friend? follow us

Privacy and Cookie Policy