Trickshot
Eatertainment is more gratifying than entertainment
Trickshot opened in 2014 as an entertainment destination — bowling, billiards and games inside shopping malls. But its real momentum came from somewhere it had not started. When the business added food and drink, customers stopped treating it as an occasional outing and began coming back: dining turned entertainment-on-the-side into a reason to return, and the blend of the two — "eatertainment" — was where the loyalty and the growth actually lived.
The problem was that the brand still said what Trickshot used to be. Its identity signaled entertainment only, even as the business had become an eatertainment destination and set its sights on expanding to new locations. Before it could scale, the brand had to catch up to the company. Brandient was engaged to reposition Trickshot from an entertainment venue into an eatertainment brand — and to give it an identity disciplined enough to travel.
The new logo made the blend visible in a single mark: a bowtie fused with a bowling-and-billiard ball — the hospitality of a good table and the play of the games floor in one symbol. A slogan, "Eat. Play. Enjoy," and a descriptor were added to the verbal identity to plant the brand firmly in the eatertainment category and spell out exactly what a visit delivers.
Around the mark, Brandient built a full visual platform — a suite of brand properties designed for appeal and instant recognition, and, just as importantly, for easy, consistent rollout as Trickshot opened new venues. The rebrand gave a business that had quietly changed what it was a brand that finally said so, and one built to grow.
Client:
Trickshot
Industry:
Hospitality and HoReCa
Project type:
Rebranding — Brand Repositioning
Date:
2021
Services:
Brand Positioning, Logo and Visual Identity Program, Communication Design, Communication Design
; Brand Audit
Branded Environments
Digital Design
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