Autonom
Autonom, the leader of the Romanian mobility and financial services sector, also present in a few other East European markets, is a company specialized in a wide range of mobility solutions from car rental and B2B leasing, to fleet management and after-market solutions.
The business entered a new development stage and asked for a new strategic approach to the brand, with two business objectives: to bring order to its large portfolio of services and to increase brand awareness through design that would stand apart and signal in a professional, visible manner.
Brandient developed brand positioning and architecture, as well as new brand narratives and rhetorics, followed by clear implementation guidelines and instructions for the Autonom team to raise the brand's equity through coherent implementation.
The logo, designed around a monogrammed A in a 3D treatment, represents direction and dynamism, projecting both the ascending business aspirations and the mobility spirit. The design took advantage of the large "real estate” opportunity and the massive exposure the company’s huge vehicle fleet roving the streets delivered.
Client:
Autonom
Industry:
Financial services, Mobility
Year:
2019
Services:
Brand Audit, Brand positioning, Brand Narratives and Voice, Brand Architecture, Logo design and Visual Platform, Corporate Identity Program, Digital design, Brand Guidelines
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