Teknopure — Brandient

teknopure

Clean air, clear brand — a new B2B brand for the booming air-filtration industry

When a Romanian industrial manufacturer prepared to enter the booming air-filtration market, it asked Brandient to create its new B2B product brand from the ground up — positioning, name, and the full visual identity with its applications suite.

Brandient positioned the brand at the juncture of two currents: the "quality of air" ideology so pervasive in today’s environmental narratives, and the "tech innovation" the field demands — anchored in the client’s own manufacturing processes, capabilities, and expertise.

The name says it plainly: Teknopure — technology in the service of pure air. A pragmatic, engineering answer to a vital customer need.

The visual identity follows the same logic: clean, simple, and built in a value-for-money paradigm, with a robust industrial typeface and a monogram that traces the airflow through Teknopure’s filters. The brand is live at teknopure.com — Clean Air. Always Available.

Client:
Teknopure (Process Engineering)

Industry:
Manufacturing and Industrial

Project type:
New Brand Creation

Date:
2022–2023

Services:
Brand Positioning, Brand Name, Narratives and Voice, Logo and Visual Identity Program, Digital Design, Packaging Design, Brand Guidelines

Ryt Digital Bank

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