Eqigeno
A supplements range where science meets nature
Eqigeno is a range of food supplements created for Cedisan Herbal; the task was to make a shelf of pills read as both scientific and natural — the two promises a supplement has to make at once. Brandient created the name and built a masterbrand and the architecture to carry the whole range — under the key line Natură.Știință.Conștiință (Nature. Science. Conscience).
The name Eqigeno joins a sense of balance with natural origin, and its wordmark turns the "Q" into a laboratory flask sprouting a green leaf — science meeting nature in a single mark. An EQI- naming system lets each product say what it does: EqiDigest (a multifunctional probiotic digestive), EqiDetox, EqiAntioxi (a black-grape resveratrol antioxidant) and EqiImuno (echinacea, for natural immunity). A clear, color-coded packaging system orders the family on shelf — each variant its own color, the masterbrand constant — so the range reads as one while every product is found at a glance.
Client:
Cedisan
Industry:
Healthcare
Project type:
New Brand Creation
Date:
2013–2014
Services:
Brand Name, Narratives and Voice · Brand and Portfolio Architecture · Logo and Visual Identity Program · Packaging Design
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