Klarwin ExpoApa26 Stand
Transforming an expo-stand into a brand statement.
Against a backdrop of severe drought and flooding episodes across Romania and Europe alike, Klarwin came to ExpoApa 2026 — Romania's biggest water-industry event, drawing over 90 exhibitors and 4,000 visitors each year — determined to push the conversation toward action. To do that, Klarwin turned to Brandient, its long-standing branding partner, to conceive and design its stands at the event.
Our suggestion was unconventional: instead of more equipment, more screens and more product claims to the exhibition floor, we proposed a conceptual approach: The Water Countdown. Built around a totemic water hourglass and an open space for networking and idea exchange, The Water Countdown was designed to convey the urgency of water management today.
The concept ran through both of Klarwin's stands, shaping their design as well as internal engagement, external communications and sales conversations. Each stand took on a distinct role.
Client:
Klarwin
Industry:
Manufacturing and Industrial
Project type:
Event Branding
Date:
2026
Services:
Brand Experience, Branded Environments, Brand Positioning, Communication Design
Awards:
Visitors' Choice Award, ExpoApa 2026
The main stand: The Water Countdown hourglass installation
The why.
Built around the monumental water hourglass, the main stand framed the problem: water scarcity, drinking-water safety and wastewater management are systemic challenges that can no longer be overlooked.
Klarwin, a leading European systems integrator in applied fluid engineering focused on filtration, separation and purification, knows firsthand how fast a water crisis can escalate. In 2025, the company was directly involved in the emergency response to the Praid salt mine flooding, which had contaminated local water supplies: Klarwin quickly deployed desalination systems in affected areas, restoring potable tap water to residents.
The hourglass communicated a sense of urgency; the open space around it focused on expert conversations on the topic, solidifying Klarwin's role as a thought leader in the field.
The main stand, projection vs. result
Placed at the heart of the exhibition, the main stand was built around a monumental hourglass — a totemic installation measuring not simply the passing of time, but the shrinking window of opportunity for concrete action.
The Secondary Stand: The Engineering Collection
The how
If the main stand asked, "Why act?", this one answered "How?" Located in the secondary exhibition area, The Engineering Collection turned a conventional technical display into a curated showcase — machines and technologies presented less like a product catalogue, and more like pieces in a collection, in a clean, gallery-like setting, complemented by limited-edition T-shirts inspired by the technologies and the people behind them.
Behind the playful presentation, however, was serious engineering proof: cutting-edge technologies, world-class partners and multidisciplinary expertise, backed by Klarwin's own production capabilities through KlarwinPro. The stand reinforced Klarwin's role not only as a technology supplier, but as an integrator able to select, adapt and combine technologies into solutions for specific challenges.
Klarwin's stands won the Visitors' Choice Award at ExpoApa 2026 and reinforced Klarwin’s leadership and relevance in front of the entire industry.
Technical Stand, projection vs. result
Located in the secondary exhibition area, The Engineering Collection transformed a conventional technical display into a curated showcase of engineering capability.
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