Savana
Savana Rebranding
A premium paint brand reimagined, from barren to vibrant
Fabryo — the leading Romanian paint and lacquer producer, itself a brand Brandient created — set out to give its flagship premium brand, Savana, an identity worthy of its quality and its standing at the top of the category. The opportunity was hiding in the name itself.
Brandient reimagined Savana — the savannah — turning it from a barren, sun-bleached plain into a vibrant spectacle of life and color: exactly the territory a premium paint brand should own. A cast of animal figures — not only the savannah's own — brings the range alive and seizes attention on the shelf.
The idea did more than dress a label. It set the logic for a coherent brand architecture and a single, streamlined design system across the range and its extensions — giving Savana a premium, instantly recognizable presence built to stand out and to grow.
Client:
Fabryo
Industry:
Non food and CPG
Project type:
Design Upgrade
Date:
2006–2012
Services:
Design Audit, Brand Positioning, Logo and Visual Identity Program, Packaging Design, Brand Guidelines
Savana Kids
Savana Kids extended the premium brand into children's spaces — a dedicated formula and palette that carry Savana's equity into a new use while speaking a different language. Where the master brand uses mature animal illustrations to evoke the savannah, Savana Kids turns them into toy-like baby animals in brighter, more playful, higher-contrast colors, so the extension reads as unmistakably Savana and yet clearly its own.
The rebrand was recognized with an Identity Best of the Best nomination (Moscow, 2006) and a REBRAND 100 Distinction (2007).
Client:
Fabryo
Industry:
Non food and CPG
Project type:
Design Upgrade
Date:
2013
Services:
Brand Positioning, Packaging Design
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