from skin to soul

“From Skin to Soul” emerges as a heartfelt initiative by Mangosteen, a brand under the YTL Corporation conglomerate known for its social consciousness. This project is deeply committed to supporting Malaysian NGOs dedicated to championing the rights of women and children.

Brandient was mandated to develop the brand for the vegan range of body care products, pure and free from artificial additives, specifically designed for South Eastern Asia's young, socially conscious generations. These products are not only about personal care; they embody a commitment to wellness, ethics, and the environment.

The range's name — From Skin to Soul — reflects the brand's ideology: care for the body while fostering a spirit of giving and support for those in need.

The minimalist design of the product range pays homage to the purity and integrity of both the ingredients used and the social impact of the business. Brandient’s design approach is deliberate, symbolizing the equilibrium and simplicity of the brand's mission. It’s a visual reminder that true beauty and care extend beyond the surface, reaching deep into the soul of society.

Essentially, “From Skin to Soul” is more than just a line of body care products; it's a movement. By aligning consumer choices with broader social goals, Brandient invites everyone to be part of From Skin to Soul’s journey that beautifies the individual and empowers the community.

Client:
YTL Corporation

Industry:
Non food and CPG

Project type:
New brand creation

Date:
2018

Services:
Brand positioning; Brand name, Narratives, and Voice; Package design; Digital design

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By aligning consumer choices with broader social goals, Brandient invites everyone to be part of From Skin to Soul’s journey that beautifies the individual and empowers the community.

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