agricover
Romania’s premier agriculture holding ambitiously prepares to upgrade and become a next-gen agribusiness.
“Maximum coverage for products and services in agriculture” — the meaning of the name of a conglomerate with 360 verticals in Inputs Distribution, Financial Crediting, and Technology — was seamlessly translated into a brand identity highly representative of the “new ways” of modern agriculture.
The shapes and patterns in the logo project long-term vision, higher perspectives, power, and expertise and build a visual territory of modernity, technological expertise, and trust.
The payoff “The Next Generation in Agribusiness” inspired therefore a visual identity reflecting the sheer size of the fields, the grounded knowledge, and the future perspectives, as well as the huge stakes in matters of local and national prosperity that modern agriculture holds.
Client:
Agricover Holding
Industry:
Conglomerates and Brand-holdings
Project type:
Rebranding
Date:
2021
Services:
Brand audit; Brand positioning; Logo design and Visual Platform; Corporate ID Program; Creative communication design; Digital design; Brand Guidelines
The design elements within the logo, including shapes and patterns, convey a sense of long-term vision, elevated perspectives, authority, and proficiency, thereby establishing a visual domain characterized by modernity, technological acumen, and reliability.
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