PROMATERIS
Rebranding a traditional plastic industrialist into a bio-based packaging manufacturer, under a family business legacy.
Under the umbrella promise of “Future materialized”, the rebranding process comprised a renaming (“Promateris” replaced the obsolete “Prodplast” name) that allowed the brand to speak about a player that pledges to support and nurture a sustainable environment in a large-scale manufacturing endeavor operating in the circular economy.
Design-wise, the approach is specific to the industry of sustainable materials: fluid morphism, versatility, and layers of complexity mingled in easy and fluid solutions, all within an ethos of transparency as a key business tenet.
Emergent industry, future vision, smart solutions for the environment. A young team of managers, a highly educated business approach, and regional growth ambitions. All potentiated by the new brand expressivity.
Client:
Promateris
Industry:
Manufacturing and Industrial
Project type:
Rebranding
Date:
2020
Services:
Brand audit; Brand positioning; Brand Name, Narratives and Voice; Logo design and Visual Platform; Digital design; Communication design; Brand Guidelines
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